Can you still use direct marketing in a non-direct marketing business?

That is, if your customers are buying through stores or other distribution channels…

And you’re not actually making sales directly…

How might you still use direct marketing?

I got this question from Christian, a subscriber…

Who works for a company making nutritious snack foods.

He was hoping for ideas and thinking that would inspire him to be able to solve this marketing challenge.

So I addressed his current challenge directly — AND made sure to share the critical thinking required to problem-solve this in any market.

Check today’s episode for direct marketing ideas for non-direct marketing businesses…

Yours for bigger breakthroughs,

Roy Furr

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