I’m obsessed with storytelling and story selling…

I mean, my FIRST big training through BTMSinsiders was The Story Selling Master Class.

Most of my best marketing campaigns have been built around a compelling story.

And frankly, if I write copy that doesn’t have a story element to it, I’m usually disappointed in how lifeless it feels.

But how do you tell a better story?

It’s about understanding what’s going on underneath.

And that’s why…

When I was listening to the audiobook of Brendan Burchard’s High-Performance Habits…

And he said there are only TWO main human stories…

I stopped everything to take notes.

Today’s episode shares Brendan Burchard’s two universal human stories and their relevance in marketing…

Yours for bigger breakthroughs,

Roy Furr

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