I cringe every time I see another copywriter selling “copywriting” services… In fact, most people who sell their services sell totally the wrong thing. Selling copywriting is selling words on the page. Words on the page are worthless. Blah, blah, blah. There you...
Most people who sell their services have completely the wrong mindset about dealing with clients… Here’s the thing. When most of us got started in our careers, was working for somebody else. It was their business, their rules, and our role was to serve them. Our...
Happy Monday from snowy Nebraska! There’s a blizzard of snow swirling outside, but I’m keeping warm in my home office. And since my mailbox is digital, I don’t even have to put my boots on to check it. So let’s dive into Mailbox Monday. But I will warn you… This is a...
Do you have a word of the year for 2018? Applying this concept in 2017 was a critical part of moving my business one huge leap forward in 2017, with the launch of BTMSinsiders… And over the coming year, I expect to achieve even bigger things… In today’s Video Friday,...
There are two fundamentally different paths to success in a service business… The first is to find and close all the hot leads… The second is to sell to everyone else… Closing hot leads: The lazy copywriter’s way to riches? Again, copywriters make great punching...
Most people are freaking lazy… Including me. We just want an easy button. We don’t want to have to do the work. We want the result, and we want it now. And when it doesn’t happen that way, we’ll invest more energy into whining and complaining about how the world...
Nearly 100% of the time I’ve been approached on LinkedIn, they do it wrong… I frequently get approached by people on LinkedIn, who want me to hire them. For a whole mix of things. Mostly business services (like writing), and sometimes even as a contractor/employee....
This week will be all about client-getting… This isn’t the “official” announcement. I’m nailing down a couple details. But I’m about to announce a big members-only webinar for BTMSinsiders members, introducing a brand-new client-getting system I’ve never taught...
Today’s Video Friday is all about achieving your goals. Not, specifically, about the kind of New Years Resolutions goals that everybody just put out there. But how to make a huge impact on the world. I share with you the two areas that most people don’t focus on...
People don’t buy brands… Well, that’s not totally true. In a market where it’s one big faceless brand fighting against the next, you might develop a brand preference. For example, the cars market. Most major automakers — with one exception — are faceless brands. A...
I got a text from my old boss, Jeff, this morning… Jeff was one of my original marketing mentors. The guy whose job I filled (as he moved up to President) when I got my first gig running marketing for a multi-million dollar IT training company. Jeff not only oversaw...
There are very few tech tools that I think you “need” to have… I think that word — need — is overblown. It’s easy to use in a marketing, selling, or persuasion context… You need a website… You need funnels… You need an email marketing platform… And so on, and so...
You ask — I answer! It’s Monday, which means it’s time for me to dig in the ol’ mailbox and see what kind of questions I’ve got. To have YOUR question answered regarding marketing, selling, copywriting, business-building, or any other topic relevant to Breakthrough...
You may or may not know, but I’ve extended my Masters of Response Summit into a monthly interview series… This is designed as a members-only benefit for BTMSinsiders members, available here. However, I believe that the following conversation is so important I want to...
I’m neither the first, nor the last, to make this claim… We make our purchasing decisions with emotion, and back them up with logic. Our buying decisions are made in our heart and our gut, and justified in our head. There are two reasons anybody buys anything: the...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
