The first thing you have to figure out in any business is your offer… I don’t care if you just want to sell your freelance services and create a “work from home or anywhere” lifestyle for yourself… Or, if you want to build a multi-billion-dollar company. No matter how...
Let’s talk about ego, and what that has to do with your selling process… We all wear masks. As marketers, our goal is to sell to the mask, as well as the person hiding behind it. I’ll explain. You, me, and everybody else has a practically unlimited number of...
If you’re sitting on the starting blocks, waiting to go… OR if you still feel like you’re starting out, even though you have a little bit of experience… OR if you’re foraying into new markets where you may have confidence but not a big track record yet… This should be...
Marketing nerds of the world unite! I was challenged today. I was challenged to make sure I was being as crystal clear as possible on WHO I serve through Breakthrough Marketing Secrets. This Video Friday issue is all about that. Here’s the video: Yours for bigger...
I’m ripping through another book. Grant Cardone’s The 10X Rule. I resisted Grant’s work for a while. I think it’s the picture of him sitting on the engine of a private jet, on the cover of another of his books. If it’s his jet — and I think it is — that’s all well...
You’re probably familiar with Robert Cialdini as one of the world’s leading academic persuasion researchers… But he was far from the first. In fact, all the way back in the 1930s, one of America’s most-respected speech teachers was Allen H. Monroe of Purdue...
Everybody wants passive income… I love direct marketing. Because it’s the ultimate study in human psychology. If you want to peer into how human minds think, you need to look at their behavior “in the wild.” Contrast that with academic psychology. In academics, you...
Sometimes trying to save time or a dime can be the biggest mistake… Today’s Mailbox Monday is a familiar conundrum in businesses — especially those with a big catalog of products to sell. And, I think it’s one of those places where logic totally screws us up. Because...
Sometimes even smart marketers screw this up… Got a Facebook Messenger ad today from a brand/company/personality that I know knows better. But they broke one of the most fundamental rules of effective direct marketing. And I don’t want to call them out in particular —...
Yesterday’s essay stirred up a lively debate… A reader posted to a private Facebook group (thank you Bobby) and the punches began flying… I said copywriting is dead. A bunch of commenters agreed with the more nuanced point I made. A bunch — especially those who listed...
It’s painful… I feel like I have this conversation over and over and over again. And yet, at the same time, I keep hearing from people who clearly need to hear it all over again. If you’re selling something that people don’t want to buy, you will fail. You won’t get...
I’ve deleted two versions of this essay so far, and now have 30 minutes to finish it for you… Sometimes, that’s how I roll. Because I’m not going to send you crap wrapped up in cellophane, and think it’s somehow doing you good. Here’s what I really want to write about...
It’s Monday, and I hope you’ve made it a great one. You can wake up, on a Monday, and dread the day — and the week. I imagine it’s dreadful if you’re going to a dead-end job where you’re in it for the weekend, and just to get a paycheck. But I actually like my work. ...
Today’s Video Friday is about how to stand out and shift the entire direction of a market… It’s something that the world’s greatest, most innovative businesses have done either intentionally or instinctively… And it’s something that YOU can do if you want to get more...
Anybody that tells you success is easy is lying to you… And anybody that tells you success is complicated has something to sell you… Success isn’t easy. It’s hard. But it’s not complicated. It’s simple. An analogy… Imagine that we rewound the clock by 200 years. ...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
