Don’t say I didn’t warn you… For a long time now, I’ve been pounding the pulpit about how if you focus on TACTICS, you’re going to have trouble with your marketing. That is, you hear someone tests a bright gold button and it works, so you test a bright gold button. ...
I’ve been diving deep into paid advertising recently… In fact, you may have noticed me following you around the Internet. I know, it sounds kinda creepy. And, it is. But as marketers, you have to understand what is going on. And, importantly, how to use it....
I have a love/hate relationship with selling subscriptions… I’ve been in the subscription business, in one form or another, since 2005. There’s nothing like it for the recurring revenue and predictability it provides. But, subscriptions can be really hard to sell…...
For today’s Video Friday, I’m sharing an interview recorded last fall, with a copywriter who figured out a shortcut into the financial copywriting big leagues… A couple years back, Jake Hoffberg made a couple decisions… He wanted to write direct response copy for the...
Take a look at this picture… You don’t even have to look closely. If you’re familiar with what they are, it should be pretty obvious… This is a picture of two mind maps, printed out. They’re not mine. Well, not 100%, at least. They’re my sons’. I did the typing,...
F@#%ing rookies… Somehow I ended up at the Warrior Forum, I think it was… In a conversation about copywriting… And someone had brought up Gary Bencivenga — and was trashing his copy. In addition to being one of my copywriting heroes (which means very little, relative...
I just got off the line with another Master of Response… His name is Donovan Kovar, and if you don’t know him, that’s mostly fine by him. He doesn’t play the “guru game.” Instead, he works behind the scenes with his clients, helping them develop their online...
Today, something I rarely do… I’m answering two mostly unrelated questions in one email. They’re related, only insomuch as they arrived in my inbox in a single email. Otherwise, not so much. But I think both can be answered relatively quickly, so I’m diving...
Do you do Facebook Advertising for yourself or clients? I’ve had more and more people asking me about this recently. So I decided to sit down and create a little video about how to get more leads, more customers, more sales, and more profits from your Facebook...
Sometimes, I want to beat my friggin’ head against the wall… I know, I know. Probably not the best way to start an email. But I get the same questions, over and over again. And they all come down to marketing and selling basics. I’m not trying to denigrate this...
Maybe the better word is handcuffs…. Or, permanent shackles… Maybe, perpetual servitude… My queue for Mailbox Monday has grown too long, so I’m making the arbitrary and totally revocable decision to dedicate the rest of this week to answering reader questions....
Let’s talk about generating leads! It’s a happily-belated Mailbox Monday issue of Breakthrough Marketing Secrets, where I answer YOUR questions. Today’s question is a relatively new copywriter, looking to make a lead-generation offer to get clients on the phone. Of...
Let’s talk about what makes money come to you… The following is a post I’ve reprinted in Breakthrough Marketing Secrets from time to time. It was only my fourth post ever written after starting these daily essays. It’s also in the Appendix of The Copywriter’s Guide...
“Are you going to show up to play, or are you going to show up to win?” Gary Bencivenga became the world’s greatest living copywriter based on this example. I become a different person every time I step on the ice in hockey gear, based on this principle. I use this...
I shouldn’t admit this… I’ve been putting off a client project. Not so much putting it off, as giving it too little time each day. An hour here, an hour there. And no real progress is made. Yes, I’ve refined the lead. Yes, I’ve developed the narrative. Yes, I’ve...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
![Uh oh – direct response is dead [new research]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2018/03/grim-reaper-2974959_1920-300x200.jpg)
