Today’s Video Friday issue includes a mistake…
Well, not quite a mistake. But it does involve a risk I took that kinda upset my boss at the time.
That said, it was a smart risk to take. And it paid off at least well enough that it didn’t earn me a spot in the Marketing Hall of Shame.
I share that story — plus a couple others — to make a point.
Most of my biggest successes and breakthroughs have come through calculated risks.
And this has deep roots in direct marketing — all the way back to Claude Hopkins and Scientific Advertising…
Here’s the video…
Yours for bigger breakthroughs,
Roy Furr
Bro you are EVERYTHING lol Dan Kennedy sent me