You are ALWAYS telling yourself stories… Have you ever used the phrase “hard-earned money”? If so, what were you actually saying about money? That it is hard to earn? That it’s hard to come by? How do you think that belief manifests itself in your life? And yet, as...
Do I contradict myself? Very well then I contradict myself; (I am large, I contain multitudes.) — From Walt Whitman’s Song of Myself Yesterday, I railed on brand marketing as full of, and I quote, “Buzzwords and Bulls***.” Today, I’ll do the branding folks a favor...
“Now what I’m going to say may sound indelicate…” — Alexander Hamilton, from the song Non-Stop, in the Hamilton musical … So… How do I put this in a way that: — Is useful to you, and… — Doesn’t totally offend the roomful of people I just had lunch with? I’ll try… The...
People are lazy, impatient, entitled, gross, selfish jerks… … At least, many of the world’s best copywriters will tell you that. And, they’re not making it up. In fact, this conclusion is based on a very interesting form of science that most academic research done...
Most people are too consumed with what’s going on in their own heads to actually be interesting to others… How to Win Friends & Influence People by Dale Carnegie is STILL one of the best-selling business books of all time, closing in on a century after its...
I’m in the process of reprogramming my mind… And in my own personal story and reflections, I believe I can show you where YOU can develop your own personal mental superpowers. Here’s the story… Somewhere along the way, I let myself slip. Somewhere along the way, I let...
This will be an eminently practical, tactical article… Long-time readers will know that I like to focus on Principles and Strategies (see The Architecture of A-List Copywriting Skills). But sometimes, for some reasons, I’m inspired to deliver highly-actionable content...
This is the kind of thing you can’t afford to NOT know… If you’re a copywriter or online marketer today… Especially in competitive markets… Especially if you’re putting out marketing through paid traffic sources… You really, really, really need to know about cart...
You’re about to discover the easiest way to get website traffic… It’s fast, too. And, it’s qualified traffic. The only question is — can you handle it? The fact is, most small businesses and internet entrepreneurs can’t. That’s why they don’t already use this...
Want to know how I made a client more than a million dollars in three weeks? It happened because of the One Big Idea I took away from Jeff Walker’s Launch: An Internet Millionaire’s Secret Formula To Sell Almost Anything Online, Build A Business You Love, And...
His idea is to PAY YOU to listen to podcasts… So of course I clicked on that article from Entrepreneur magazine, when it popped up in my Google News. (I’ll share the link at the end of this article.) I listen to enough podcasts that I might consider it. (Spoiler...
Today, I’m going to do something unconventional… I’ve promoted my book The Copywriter’s Guide to Getting Paid for a long time. And usually when I promote it, I’ll highlight the good reviews… Like the 5-star review that says, “I bought this guide and consumed it in one...
I had an epiphany during a copy review today… It was about juxtapositions. That is, putting two ideas, concepts, or outcomes alongside each other for comparison. This was a big one… We were talking about saving and taxes in retirement… And we realized there are two...
Habits are EVERYTHING… Here’s my personal experience: — All of the best things I’ve wanted and gotten in my life have come about because of my best habits. — All of the areas where I’ve watched myself come up short of my goals have been because I let my bad habits...
Have you ever tried to convince a 5-year-old to do something you want them to do? It’s impossible. Seriously. They’re completely irrational little beings. And yet, this morning, I was able to apply the One Big Idea from Michael Pantalon’s book Instant Influence… ...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
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