“The truth? You can’t handle the truth!” I’m slammed today. Scheduled too tight to put in the time needed to write a brand new Mailbox Monday issue of Breakthrough Marketing Secrets. But I still want to deliver far more value than you’re paying for in getting these...
What’s the biggest, most important idea I took out of one of the most popular productivity systems today? The system is in the book Getting Things Done: The Art of Stress-Free Productivity, by David Allen. (Also available in audiobook.) You’ll have to watch the...
Your words are POWERFUL… Your choice of words is powerful. Not just what you think you’re saying. But the layers of meaning hidden underneath. This is critical in self-development. And I want to talk about that today. But it’s also critical in persuasion. So I...
I’ve resisted this for years… I want to believe you are smart. I want to believe you are sophisticated. I want to believe you are discerning. I want to believe you will think critically about my marketing messages. I want to believe you will engage with thoughtful...
I realized early on — if I wanted to succeed as a copywriter (and I business in general), I had to unlearn everything I knew about writing. Through school, I became a “good writer.” When I’d put in the time and effort, I could knock out great academic writing with the...
Do you have what it takes? This is a HUGE challenge for many wanna-be and gonna-be entrepreneurs. Embracing the entrepreneurial mindset — and all that means… So you can start making money like an entrepreneur — instead of an employee. But dealing with the VERY REAL...
If willpower doesn’t work (to achieve your goals, reach success, etc.) — what does? Well, you’ll have to watch the video to find out. It’s the one big idea I took away from Willpower Doesn’t Work: Discover the Hidden Keys to Success by Benjamin Hardy. There’s a lot...
Okay, I’m going to try to not be too cocky, but… I was right. I hope you listened. And heeded my advice. Because reader after reader has emailed me to tell me how right I was — and how they’ve enjoyed tremendous success in getting clients, following my advice. So,...
Do you have a website for your freelance copywriting (or other freelance) business? Delete it. No, seriously. Delete it. Unless you have a finely-honed traffic-getting system that’s… — Bringing highly-qualified clients to your website… — Getting them to raise their...
So, we just got back from the Grand Canyon… If you’ve been wondering where I disappeared to last week, wonder no more. My family and I loaded up our van and headed West… Across Nebraska, through the Colorado Rockies, around Utah (with stops at Arches and lots of other...
Today, one of my most powerful methods for landing THE BEST copywriting clients… I’ve used this exact same method many times. To land many top clients, and to establish myself as a proven and in-demand freelance copywriter. I’ll share one story below, of how I used...
So much of what makes a great salesperson is their perspective… And this applies when you’re selling one-to-one, as a salesperson, as well as one-to-many as a marketer or advertiser. You really have two places you can focus. — You can focus internally, on yourself. —...
Today, let’s talk about the pain of creativity-for-hire… And then what to do when your writing turns into a hard slog. Our starting point… Copywriting is HARD. Anybody that’s telling you that it isn’t is trying to sell you a magic pill. And magic pills may be pills,...
Knock, knock… Who’s there? A salesman… GO AWAY! Have you ever tried to be funny as part of a sales message? How did it work for you? Or maybe you’ve heard you’re not supposed to use humor in copy… And so you’ve stifled every one-liner, pun, or humorous quip that’s...
I didn’t want to review this book — and at first I hated it… And yet, The 1-Page Marketing Plan by Allan Dib has nearly 1,000 reviews on Amazon — and the average is 4.8 stars! Was it something wrong with ME? Was it something wrong with THE BOOK? And is there still...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
