Who wants to bash some bad advertising? 🙂 I’ve just spent a significant amount of time looking at a small business website. It’s for a business you wouldn’t recognize, in an industry you likely don’t care about, in a town in the middle of America you’ve likely never...
Hello and welcome back to Breakthrough Marketing Secrets! I hope you enjoyed your holidays and got some much-needed R&R… I know I did. It was a Star Wars Christmas at the Furr house. Our sons (our two oldest kids) had never seen Star Wars, and we’d spent the last...
Concluding our Top 10 Breakthrough Marketing Secrets of 2014, we’ve made it all the way to #1. Drum roll please… Bat-ta-ta-ta-ta-ta-ta-ta-t-t-t-t-t-t-t-t-t-t-t-t-t-t-t-t… Top 10 Breakthrough Marketing Secrets articles of 2014: #1: My response to a copywriter looking...
Happy New Year! And… Welcome to the year 2105! (Oops!) Thanks to reader Joseph Ratliff who pointed that little flub out… But I think he inspired a post to come… A letter from the future, about the state of direct marketing in 2105… That one should be fun to write!...
Hey… Have a safe and happy time tonight, if you’re out celebrating New Year’s Eve. Continuing our countdown… Top 10 Breakthrough Marketing Secrets articles of 2014: #3: 9 ways direct mail will make you a better marketer (from Brian Kurtz at Boardroom/Bottom Line)...
Hey there, how’s it going? Ready for the New Year to start? I know I am! I have some exciting things in the works. And next week I’ll be back with brand new content. Including why you should abandon your New Year’s Resolutions, and what you should do instead. But...
Welcome back! I hope you’re having a safe and happy holidays. Today we continue our countdown through the most popular articles of 2014. Top 10 Breakthrough Marketing Secrets articles of 2014: #5: A dozen takeaways from The Titans of Direct Response once-in-a-lifetime...
On we march, counting down toward the #1 most popular Breakthrough Marketing Secrets article of 2014 — today, #6! Top 10 Breakthrough Marketing Secrets articles of 2014: #6: Stupid Slogans A bit of a rant, this one was fun to write! While I’m in general not a huge fan...
Merry Christmas! I hope you’ve been enjoying your holiday today, and while I am sending an email and want you to read it, I also hope you’ve taken some time to step away from the computer, put the phone down, and really enjoy the company of others today. (And if you...
Continuing our countdown through the top 10 articles of 2014… Top 10 Breakthrough Marketing Secrets articles of 2014: #8: How to get your first copywriting client (lesson for ALL marketers) This is where I first shared my secret of the “irresistible offer letter.” A...
Continuing with our Top 10 list of the most popular articles from 2014… Top 10 Breakthrough Marketing Secrets articles of 2014: #9: How Product Launch Formula guru Jeff Walker is manipulating “Launch” book buyers This one even got a response from Jeff on Twitter! (You...
It’s time for my official Top 10 list of 2014! As I explained last Friday, I’m taking the next 10 weekdays (today through January 2nd) to share what the top 10 most popular articles from Breakthrough Marketing Secrets were in 2014. (Based on website analytics.) I’ll...
For today’s Grab Bag Friday, we’re going to look back on the first calendar year of Breakthrough Marketing Secrets. I figure a little reflection is a nice last “official” article for 2014 (for what I’m doing between now and New Year’s day, read to the end). For those...
A few months’ back, I was talking to a friend, who works in marketing at a company many of my readers would recognize. I commented on a particular piece of copy, that I thought was particularly compelling. And she told me that yes, it was performing pretty well. But...
It’s Web Wednesday. And admittedly, this is my least favorite “theme day” of the week. On Mailbox Monday I get to answer YOUR questions — which definitely makes me feel like I’m delivering content you’ll find valuable… On Copy Tuesday, we talk copywriting — a huge...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
