Howdy! It’s Monday again, and that means I’m diggin’ in the ol’ mailbox! It’s time to answer YOUR questions! For those of you who are newer, or who just have a short memory (like me!), here are the rough theme days that we follow here at Breakthrough Marketing...
I’ve respected Will Smith for a long time… I grew up watching The Fresh Prince, but at the time I didn’t see him as much more than a funny actor, and then a good hip-hop artist. But well after he’d established himself as a movie star (on top of TV, on top of music), I...
I’ll admit it. I manipulated you. And as a result, you were 3X more likely to click on the link at the bottom of my email on Tuesday than the average email I sent you. The lesson in what I did is hugely beneficial to you if you’re in any type of selling situation. So…...
Want more traffic for your website? Listen up! I’m going to keep today’s lesson short. But just because it’s short on word count doesn’t mean it’s short on value… Because what I’m about to reveal is a hidden website traffic source that only the smartest, most...
In a selling or negotiating situation, including in sales copy, it pays to know what words work to help you get your way. Last night, I stopped at three separate hardware stores in town, with returns that were well past the official return window. And at each store,...
Hello and welcome to another Mailbox Monday! I’m hoping not to cause any personal offense today. That is, after last week’s debacle that ended up losing me exactly two subscribers — the one who wrote Monday’s question, and one who unsubscribed because I was...
Yesterday I got an email from “S”… On Monday I published my “Mailbox Monday” issue answering S’s email that was basically about whether or not they should give up on copywriting after being rejected by a client. Quickly summarizing, I told S that even in their email...
The image above is from InfusionSoft. It’s an illustration of what they call “The Perfect Customer Lifecycle.” And I’m going to show how it represents your opportunity to grow your business by as much as 1,608% — or more — even if you don’t use InfusionSoft. I’ll...
I may make a powerful enemy in the direct marketing world with this post… But it will also break down a business model that was used to create a $1-billion-plus direct marketing business in under 8 years — a model with many lessons to teach! I should, by most...
Today, I’m going to share not one, but two under-appreciated secrets to your success as a copywriter… And NEITHER ONE has anything to do with your writing ability. While many would argue otherwise, the immortal Gene Schwartz once started a talk by saying that he was...
Lookout below! I think it’s time for a little unvarnished truth… It’s Mailbox Monday… Which means it’s time for me to open up the ol’ mailbox and see what kind of questions YOU have for me… And remember — if you want to get your question answered here, all you have to...
Prediction is a tricky business. And I try not to do too much of it. But there are some things that I feel incredibly certain about. And when that happens, I don’t hesitate to share. I still remember when the Euro was being introduced. The timing of my memory was...
So, today’s issue is a bit different than most. I’m not going to write much. Instead, I want to share an article I found particularly good — and useful. I found it shared on Facebook by my friend and fellow copywriter, Dan Meredith. The article is about 15 Secrets of...
I’m about to get curmudgeonly. And this is NOT an April Fool’s prank… On March 18th, I started getting emails from Google. They wanted to let me know that some of the sites I own are not “mobile friendly.” And that I have until April 21st to get this taken care of, or...
So you wanna get really good at copywriting, fast? Maybe you’re just getting started as a copywriter… Or maybe you’ve been a writer for a long time, writing some copy here and there, but decided it’s time to really hone your direct response chops… What’s the best way...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
