Hola! Last time I checked, it was Monday… Which means it’s time to answer your questions! For those of you who may have questions that you haven’t sent in yet, I have an opportunity for you. Usually, my queue is weeks or even months long to answer questions. But from...
Today’s article is for copywriters, but it’s also for anyone that has to write anything persuasive, where the first few words you write need to capture your reader’s attention. I’m taking off early this afternoon, so I’m going to keep it short — but I’ll give the...
Today’s issue starts with some sad news. I just learned that the copywriting world lost one of its great HEARTS, as well as a great MIND. Don Mahoney, star of so many direct marketing successes and a co-founder of AWAI, passed away the other day. While I never worked...
I “grew up” on the internet — logging onto AOL back in the mid-90s. I’m extremely comfortable online. I even like getting a lot of my information — particularly timely news — online. In fact, we’re subscribed to the local newspaper’s Wednesday and Sunday editions. But...
Yesterday, I wrote about how to read the mind of your target audience, to really get to know them before writing any copy to try to sell them. Today, I want to talk even more about how people think… And how to use that knowledge in your copywriting. I was just...
Let’s check the mailbox, shall we? It’s Mailbox Monday, which means it’s time to answer YOUR questions! And remember — if you’d like your question answered in an upcoming issue of Mailbox Monday, all ya gotta do is send it through to [email protected]. Oh yeah, and...
The following is a story I first came across about a decade ago. It was given to me by someone who you would assume — by profession — wouldn’t be extremely wealthy. And yet, who had made enough that by his mid-50s, he would never have to work another day in his life....
Today, I want to talk about unbreakable rules for doing business… Though it appears I’m going to take the long way to get to that lesson. I just grabbed the mail from my mailbox… In it, another royalty check. I really like April. With it, July, October, and January....
Many online marketers succeed in spite of themselves… They’ll have a half-decent idea… For a half-decent product… And a half-decent business… And yet they’ll be doing really well financially. Or at least, staying afloat as a business, when, without the internet, they...
I got an email the other day from a friend and colleague, an old boss and my very first marketing mentor. He’d been approached by a direct response copywriter on LinkedIn, trying to land him as a client. And my friend would make a great client for a copywriter. He...
It’s time to answer your questions! It’s Monday again, which means it’s time for me to open up the ol’ mailbox, and see what kind of questions I can answer to help YOU build your biz… Remember: You have questions. You want them answered. To make it happen, all you...
At Titans of Direct Response — the direct marketing “event of the decade” — Perry Marshall came out swinging… I’ll paraphrase… “If your advantage in business was that you knew direct marketing — testing, copywriting, and all the related skills — you no longer have an...
When it comes to marketing your business, I’m willing to bet you’re like 95% of marketers (even many relatively sophisticated ones) in focusing on the WRONG thing… You can have all sorts of goals for your marketing. But by and large, MOST marketers are focused on one...
Today’s post is going to be very short. I’ve been working with my web host to fight some nasty SOBs who are trying to attack and exploit my web hosting account. (NOT Breakthrough Marketing Secrets, but another site hosted on the same shared server.) No customer or...
I just got off the phone with Cyndee Davis, a retired nurse and up-and-coming health copywriter, also one of my coaching clients… I had one of my “a ha” moments this last weekend, about what I think is a huge and totally hidden opportunity for her to grow her...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
