“Let’s write a swimming pool.” In February 1990, Paul McCartney busted a big Beatles myth. In an interview with Rolling Stone, he said… “Somebody said to me, ‘But the Beatles were anti-materialistic.’ That’s a huge myth. John and I literally used to sit down and say,...
Here’s what you need to know if you want to get clients… It doesn’t really matter where they are… If you don’t have the system in place to get them. What I’ll share with you today should — if you pay attention — reshape the way you go about getting clients. And with...
You have an automatic success mechanism inside of you… You can program it, to help you meet your goals. To live the life you want to live. To grow your career and your business. To be happier and healthier. To be more prosperous. To have a greater positive impact...
Today’s article, PROOF of the power of investing in yourself… It’s a reader story. I volunteered — for his sake — to scrub it of some personally-identifying details. Because I wanted to protect his privacy, with regard to revealing specific clients. And yet, I also...
I wrote this around the time High-Velocity Copywriting came out. It now forms one of the foundations of how I think about copywriting. I thought it would be worth sharing again. Enjoy… — Creativity is a massive risk… Marketing is often seen as a “creative” field. But...
“I despise long and overly-long copy.” That was her entire response to yesterday’s article, on how to get good at copywriting. Yep. That’s all her email said. Hit reply. Type one sentence. Hit send. First I wanted to fight her on it. But that’s a bad idea. Which...
Today I’ll share one of my biggest copywriting breakthroughs… This is one of two giant things I discovered right before going out on my own, as a freelance copywriter. It completely changed the way I looked at copywriting — especially long-form direct response. And,...
I get really frustrated this morning… This was even before I started work. After I did my morning kettlebell training, to build good energy for the day. After I meditated, to build good energy for the day. I got derailed. And my energy spiraled downward — fast. I...
This will help you close more sales… This is one of those core, foundational principles to effective selling. It’s not a flashy tactic. But, as you’ll see in a minute, it can also be applied tactically or as a technique in nearly every selling situation. Have you...
I might be wandering into a mine field with this one… I have strong opinions. I’m pretty certain in my perspectives. That’s part of what makes me so successful. But sometimes, it also pisses off a reader. Who legitimately asks a question, often out of frustration. ...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
