If you want to write powerful sales copy, one of the single-best skills you can develop is writing bullets… And I’m even stating that knowing today’s top copywriters probably use less bullets than ever! With the rise of multimedia (VSLs and other video promotions),...
What do you need to know to create a webinar funnel that scales? Honestly, it’s not nearly as complex as you might think. The problem is that most people don’t have a clear model. And so they over-complicate it. They focus on all the wrong things. Even worse, there...
You can set any goal you want — but can you achieve it? Most of us go through our lives with all the best intentions for our bigger, brighter future. And yet, time after time, the intention never becomes reality. You can say all the affirmations and do all the...
How do you speak to the different parts of your market? It’s a fair enough question. Makes me think of when we were selling IT training. And we had to simultaneously sell to the broke-but-aspiring IT superstar who wanted to get a certification so they could land a...
Earlier this week, I was on the phone with Perry Marshall, one of the top paid traffic experts in the world… We were talking about his upcoming Definitive Traffic Seminar. … And the challenge with getting traffic today. Buying traffic online used to be a Wild West....
Last week, I got back to Inbox Zero… This is the mythical state where your email inbox doesn’t have anything left in it. The last time I was there was right before going on our family trip to Yellowstone… In early summer 2017. (And even then, that was just my work...
This is an almost impossible topic to write about… Honestly, I’ve put off answering the question below for far too long. Not because I have nothing to say. (I’m never at a shortage for words!) Rather, for two main reasons… — First, because the short answer is, “Trust...
True story. I did a copy review yesterday, and the copy was solid. But not quite there. (That’s where the GOOD copy reviews are.) All the logical justification was there. But it didn’t tap the emotion needed to really move people to engage with the message, then...
If you deliver a really terrible customer experience, one of the worst things you could do is get good at sales and marketing… The end result is that you’ll just develop a bad reputation and blow up everything faster. Often before you have any time to turn around...
“Hi, my name is Roy — and this is a monkey. And in just a minute, you’ll discover exactly how YOU can double your sales results from your current advertising. Thanks to an unexpected lesson from this monkey — about the very first thing you must do in every ad you...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
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