Breakthrough Marketing Secrets
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Giving 110% is TOXIC — dirty truth about productivity

Giving 110% is TOXIC — dirty truth about productivity

Trying to “Give 110%” is killing your success… As entrepreneurs, we’re surrounded by hustle and grind culture. Everybody’s insta is packed with images of their best days, their best moments. And it sets an unrealistic expectation. An expectation we will inevitably...
Cold Email & DM FAIL — and how to get it right!

Cold Email & DM FAIL — and how to get it right!

Most cold pitches — emails, DMs — that I get are absolutely terrible… I just got one the other day through LinkedIn. And I was actually hopeful it would be a good one. BUT…  Alas, no. What started as a great cold DM pitch crashed at the second message. So today I...
The Ultimate Marketing Engine [John Jantsch interview]

The Ultimate Marketing Engine [John Jantsch interview]

John Jantsch, of Duct Tape Marketing fame, has an excellent new book called The Ultimate Marketing Engine… And the moment I saw it, I KNEW I had to reach out and see if he’d be willing to be interviewed. Of course, he agreed — and in this episode we cover… — The TRUE...
Are you overthinking your own success?

Are you overthinking your own success?

You don’t need a better plan or approach — you need an action mindset. I’m not going to call out anyone in particular here… And, in fact, I’ve been guilty of this as much as anybody. It’s that thing many of us do… Hiding behind the guise of perfectionism… Or trying to...
Micro-Conversion Rate Optimization

Micro-Conversion Rate Optimization

If you want your next funnel or marketing campaign to be a really big winner… I’m talking about 10X the sales… Today’s tip on micro-conversion rate optimization will be a big one for you. This reflection is based on a current campaign I’m working on… And an...
Did you buy into this copywriting myth?

Did you buy into this copywriting myth?

80%+ of copywriters have fallen for this one big copywriting myth… And especially if you’re newer in your career and you’re not experiencing the success you wanted… Especially if copywriting is NEW to you… Especially if you’re here and ready to make big bucks with...
Emotional Buying Triggers [increase sales & conversions]

Emotional Buying Triggers [increase sales & conversions]

What are the magic emotional trigger words you can use to close more sales? Today, I’m responding to a question, a request for help, from subscriber LN… — My biggest challenge is my sales presentation, how to use the right words to evoke an emotion that will trigger a...
How do you justify high fees? [raise your prices]

How do you justify high fees? [raise your prices]

Raise your prices. If you want to make more money in your business, charging higher fees is one of the fastest, easiest, and best ways to do so. But it has a whole host of other benefits, as well. For example, did you know that when clients pay more, they tend to be...