The origin of education-based marketing… Let’s run through a very quick direct marketing history lesson here. Once upon a time, the only way to respond to an ad was to visit a store, or to order delivery of a product. That’s called one-step marketing. And it’s a...
Sometimes I surprise myself! As the author of a TON of articles on AWAI’s website, I get the occasional email when a reader comment has been approved and published to the site. Which means I occasionally get re-exposed to some very good ideas I had back in 2009 and...
I’m neck-deep in a client launch right now, and it’s really hard for me to carve out the time to write these daily essays… And yet, I’ll take that stress over the alternative. Which would be letting you down by not fulfilling my promise of delivering one marketing...
Today’s Mailbox Monday question is all about getting back on track when your current path isn’t getting you the results you want… To have YOUR question answered in an upcoming Mailbox Monday issue, shoot it to me at [email protected]. Pretty much any topic is fair game...
Carve out the time to watch this now — and certainly before the weekend is over… Click here for a video breaking down Steven Covey’s classic, The 7 Habits of Highly Effective People. This book, even today, is the #1 Best Seller on Amazon for the category Business...
I’ve been interviewed on yet another podcast… UK-based copywriter Jason Strachan recently launched his Daily Profit podcast, and today’s episode was an interview with ME! (Yesterday was James Schramko, so I’m in pretty good company!) The episode is 35 minutes and 26...
Over the course of my first decade in marketing, I’ve had the good fortune to work with the world’s best copywriters… At least, my kind of copywriter. That is, a copywriter who is judged as a salesperson, on the results generated. A copywriter who considers...
I’m doing a little experiment, involving video… In a moment, I’ll link you to the latest video I created. But first, a bit about my new video strategy and experiment. I’ve made most of my living for the last 10 years or so by writing copy. But as one of my most...
What’s my favorite revenue model for your business? Read on and see! Today’s issue is a little bit of a different Mailbox Monday, as it didn’t actually come out of the ol’ mailbox. Rather, it came out of a conversation I was having. And I thought reflecting on the...
Do we spend too little time asking questions, and too much time offering answers? I think we do. I think it’s a relatively universal human truth. Certainly is true in America. And — based on acculturation, it’s certainly true among American guys. It’s an ego thing. A...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
