Breakthrough Marketing Secrets
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Teach yourself (or your team) to achieve the impossible…

Teach yourself (or your team) to achieve the impossible…

Today, I want to share a secret to making “impossible” goals possible… And in making them possible in your mind, you’re making a huge leap toward achieving them in your real life. When we come up with New Years Resolutions or other goals — or even as we tackle much...
Pursuer versus Pursued (Part II)

Pursuer versus Pursued (Part II)

Today, we’re going to talk about how I’ve used the principle of “we want most what we can’t have” to 10X my consulting/copywriting income — and how you can enjoy similar success… This is Part II to yesterday’s essay.  Click here and read that first, if you haven’t...
We want most what we can’t have…

We want most what we can’t have…

Today, a deep, dark truth of human psychology… If you’re a copywriter, consultant, or coach…  If you sell services of any kind…  This may be one of the most powerful principles you could possibly learn for increasing your income. Frankly, before I applied this...
6 types of content that almost always get readership…

6 types of content that almost always get readership…

Welcome to 2017! I’m not totally back into my working momentum yet, so I’ll admit I’ve picked a topic that I think will be easy.  No less valuable, mind you — in fact, I think you’re going to be blown away by how valuable this simple list is. Let me explain… I have an...
Read this before you make your New Year’s Resolutions…

Read this before you make your New Year’s Resolutions…

For my very last post of 2016, I’m not going to ask you to read what I wrote… Rather, I’m going to ask you to read an article I’ve linked to before, that I’ll link to again.  An article from Cracked Executive Editor David Wong. 6 Harsh Truths That Will Make You A...
Magic Words That Bring You Riches…

Magic Words That Bring You Riches…

In 1995, direct marketing legend Ted Nicholas published a book titled Magic Words That Bring You Riches… I have it at my side as I write.  It’s an interesting book.  A compelling book.  A useful book for those of us who use language as our primary tool of persuasion —...
Hypnotist “hack” to increase sales conversions

Hypnotist “hack” to increase sales conversions

I have more than a passing interest in hypnosis… In fact, it’s been my latest deep dive topic — spending hours reading about it, how it works, why it works, plus listening to and watching any additional resources I can get on it. And this is only my latest round of...
3 steps to be a better copywriter

3 steps to be a better copywriter

The copywriting world is full of wannabes and folks who will never be… Just like any other market or group, the copywriting world adheres to the law of 80/20. 80% of success is had by 20% of the people in the industry. And in that top 20%, is another top 20% (4% of...
Merry Christmas!

Merry Christmas!

I’m taking off a bit early today to be with family, so this will be quick… Merry Christmas! And for those of you who celebrate traditions of another religion or none at all, an on-time, belated, or early… Happy Hanukkah! Happy Milad Un Nabi!  Happy Winter Solstice! ...
New Concept: “Minimum Viable Selling System”

New Concept: “Minimum Viable Selling System”

Even though there’s nothing new under the sun, I’m going to claim this concept as mine… The “Minimum Viable Selling System” — or, MVSS. I came up with it in a coaching call earlier today, to describe what I needed to do to get a personal project of mine off the...