I’m writing this essay early today. It’s 5:28 AM as I start, and I’ve been up long enough to have already knocked out an email for a client that needed to be done to go out tomorrow. This isn’t especially early for me. I’m regularly up before 5:00 — but it’s often...
“I remember exactly where I was when…” You know you’re remembering a pivotal moment when you don’t just remember when an event happened… Or the basic details of it… But instead you can say exactly where you were when it occurred. Well, that’s the case with today’s...
The following is the text of a newspaper ad from internationally-famous agency copywriter Neil French. French is a legend in the “creative” advertising world. At one point, he was worldwide creative director for WPP group, owner of Ogilvy & Mather plus Young...
This morning I was reminded of a concept that blew my mind when I first learned it… The concept? Well, it’s from one of the world’s most highly-regarded Neurolinguistic Programming (NLP) trainers and thinkers… Robert Dilts. Dilts is known for all sorts of...
I have a little riddle for you today, about productivity… Let’s imagine 3 different people, at work… — Person #1 does about 40 minutes of work per week. And spends the rest of the work week goofing off. — Person #2 does about 4 hours work per week. The rest of their...
Ah, for the eternal debate amongst marketers… “That copy is too long! Nobody reads all that!” “We write long copy because it works. Doesn’t matter if almost nobody reads it, as long as buyers do!” And back and forth and back and forth. The other day, in the Cult of...
The more comfortable you become with making people feel discomfort, the better marketer and salesperson you will become… I’ve become a mall-walker. I’d much prefer walking outside. Either in the convenience of my own neighborhood, or in a park or some other more...
This past weekend, I was inadvertently thrust into a leadership role… We knew there wasn’t a coach, yet. It was my oldest son’s first basketball practice of the season. Him and a bunch of 2nd graders, in what the local YMCA calls the “micro” league. Mostly fun,...
Heya! It’s Monday — which means it’s time to answer your questions… Before I open up the ol’ mailbag to answer today’s questions, this is your friendly reminder that Mailbox Mondays can only be awesome because of YOU. Send me your most pressing questions about...
Today, the definition of direct marketing… Now, for those of you longtime readers of Breakthrough Marketing Secrets who get the best-of-the-best direct marketing wisdom delivered to you every day of the week, I’m sure you’re wondering, “what?!” Bear with me for a...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
