Breakthrough Marketing Secrets
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Sex, consent, and respectfully assertive persuasion

Sex, consent, and respectfully assertive persuasion

Today, I want to share a remarkably powerful communication strategy that applies to all aspects of your life including persuasion! But first, that headline! I’ll tell you — I’m NOT pulling the rookie move of saying, “SEX…  Now that I have your attention…” While that...
How to write compelling sales letters…

How to write compelling sales letters…

It’s Monday, which means it’s time to dig into the ol’ mailbox! Remember, every Monday is Mailbox Monday, where I answer YOUR most pressing questions on marketing, selling, copywriting, business-building, and the like. To have your question answered in an upcoming...
“One step away from the money”

“One step away from the money”

This is a fascinating concept, that applies to all areas of business thinking… I was talking to Joseph (my coach) this morning, and a topic came up in the course of setting priorities and establishing productive focus. “One step away from the money.” He’d picked up...
How to use the news to maximize marketing results…

How to use the news to maximize marketing results…

Today, a very tactical issue on how to get into your prospect’s head before they know what hit them… As I’m writing this, I hit refresh on Google News… — Dylann Roof — the Charleston church shooter — was found guilty (yes, it was pretty much assumed, but thank...
5-step process to make 2017 your best year ever…

5-step process to make 2017 your best year ever…

Are you feeling the pressure yet? We’re down to the last couple weeks of 2016.  Have you accomplished everything you hoped for the year?  Have you finished every project you planned? Or have you given up on 2016, and started setting resolutions in the hope that 2017...
Who we are VERSUS who we want to be…

Who we are VERSUS who we want to be…

We all have at least two selves — two versions of “us” — swimming around inside our minds… I’ve been on a new quest recently, to better understand how our minds work.  And in doing so, to better understand myself. I also get the advantageous byproduct of getting an...
It’s really not your fault if…

It’s really not your fault if…

Today, I want to share with you something you prospect is DYING to hear… In fact, not just your prospect.  Not just your customer. YOU.  ME.  Every single other human being on the planet. This is one of those things that we’ve been yearning to hear — really yearning —...