Breakthrough Marketing Secrets
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Massive productivity is a habit…

Massive productivity is a habit…

I’ve given myself too little time to write this… Normally, I block out an hour to write these essays.  It’s time that’s blocked out on my calendar, dedicated specifically to this task. When I’m asked how I’m so productive, or how I’m able to write so much, this is the...
A lesson from football, about business…

A lesson from football, about business…

Last week, my two teams battled it out… I don’t watch a lot of football. I really like watching individual games.  But I just don’t have it in me to get emotionally invested in any sports team for the season.  My emotional investment is elsewhere: my family, and my...
You must conquer your fear of failure (here’s how)…

You must conquer your fear of failure (here’s how)…

Most people I know or have met who play small (and never make a big impact) have one thing in common… Major successes, on the other hand, have the opposite in common. And I don’t care if we’re talking about entrepreneurial success, or ANY calling.  Parent, teacher,...
Should I niche-focus my marketing agency?

Should I niche-focus my marketing agency?

What’s the best way to niche-focus your marketing services business? This question comes up over and over and over again.  And it applies to nearly everyone in the marketing services business.  Copywriters, traffic specialists, agency owners, the works… If you sell...
Get 50+% opt-in conversion rate…

Get 50+% opt-in conversion rate…

I just ran a split test, and one of two versions is getting better than 50% conversion rates… I did it to test a very simple rule. It’s a rule that’s incredibly useful if you’re driving traffic to free opt-in pages, where you ask for their name and email address in...
Are you an expert or a “me too?”

Are you an expert or a “me too?”

If you truly want to get ahead, get respect, and charge high prices, you MUST position yourself apart from the pack… What’s the difference between Jay Abraham, who sells his time at $100,000 per day, and other marketing experts that don’t get 1% of that — despite...
Write better copy, or… ?

Write better copy, or… ?

“Can you write a letter like this one?” If you’ve been around the copywriting, marketing, or work-at-home world for very long, you probably recognize that question. It’s the headline to one of many successful sales letters AWAI has used to promote their Accelerated...
Vulnerability vs stupidity when “keeping it real”

Vulnerability vs stupidity when “keeping it real”

Want a deeper connection with your prospects and market?  Keep it real… This is a change happening on a cultural level.  It’s way bigger than any marketing technique or even strategy.  We’re moving toward a more open and transparent society. All your good and bad are...