Breakthrough Marketing Secrets
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What gets measured gets improved…

What gets measured gets improved…

365 days ago I started a habit that has completely transformed me… Physically, yes — I’ve actually lost 31.4 pounds in 12 months…  But the impact has gone far, far deeper. In fact, I probably wouldn’t have even launched BTMSinsiders this year if it weren’t for this...
Follow this model for ecommerce success

Follow this model for ecommerce success

Sometimes I like to highlight a very specific advertising approach that works in a very specific context… The risk of doing this is that you’ll start reading, think, “Oh, but my business is different,” and tune out or stop.  Don’t do that.  Because your business both...
How to see inside the minds of customers in any market

How to see inside the minds of customers in any market

Know thy customer… When it all comes down to it, if you really know and understand your customers — what they think, feel, believe — and you’re selling something that appeals to that… You will be successful in selling. If you don’t know your customer, and don’t know...
[Video] How to sell at high prices

[Video] How to sell at high prices

There are 3 factors you need to have in place to sell at high prices AND have customers happy to pay them… I’m NOT going to reveal them here. But I will tell you I’ve used these three factors both to raise the prices of my clients’ products (and make them a ton more...
Investing in this will make you a marketing genius

Investing in this will make you a marketing genius

If you think I’m about to pitch you hard on buying my training, I’m not… After all, if I’m telling you to invest in something to become a marketing genius… You’d think I’d point to the BTMSinsiders catalog of training on proven ideas to grow your business… And I’d...
Stop trying to write like a copywriter

Stop trying to write like a copywriter

I want to break you of a huge novice mistake… I was working on something today that reminded me of one of the biggest mistakes I see novice marketers and copywriters making. And by breaking you of this bad habit, I believe I can help you create incredible...