Breakthrough Marketing Secrets
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The deep, dark secret of every marketing genius…

The deep, dark secret of every marketing genius…

Being a genius is hard… Ha!  That sounds so arrogant. But spare me the judgment for a minute, while I make my point. I got a message earlier today, from a reader.  He called me “dope.”  He said he’d bought my Copywriters Guide to Getting Paid book, and it’d been a...
Learn the copywriting basics, fast…

Learn the copywriting basics, fast…

Copywriting is, by far, the most consistently-valuable writing skill… You can become a content machine.  You can try (and fail, if statistics hold) to write a best-selling novel.  You can hope to high heavens. But if you wanna get paid for writing, there’s no more...

3 Steps to Find Your Perfect Prospect [video]

Today’s video is packed with core direct response principles… It’s a 3-step formula.  And it’s designed to help you find the perfect prospects for your product or service offer. It’s classic direct response wisdom.  In fact, when you hear it was inspired by me...
16 ways your brain makes bad decisions (mine too)

16 ways your brain makes bad decisions (mine too)

This is powerful stuff… And so I’ll remind you that the real power in using what I’m about to tell you comes from using it in honest and ethical ways. While you could nefariously exploit the following principles — pulled from psychology and the study of human decision...
Three “hacks” to make you a better writer…

Three “hacks” to make you a better writer…

You don’t have to be a “writer” to value writing better… While many of my readers are copywriters, the value of developing your writing skill applies almost universally. Take Warren Buffett.  One of the richest people in the world.  Every year, he writes an annual...
An ugly truth about starting a freelance copywriting career

An ugly truth about starting a freelance copywriting career

The hardest part is getting started… This has been a theme of some of my recent calls for my Financial Copywriters Workshop.  So much ambition — but that hasn’t translated into getting their careers off the ground. They see me as their savior — their opportunity to...

Lessons from football: how to be a better marketer [video]

It’s football season… And while you won’t find me lost in the TV room all weekend, watching game after game, I do follow our local religion — Nebraska Cornhuskers Football. And in anticipation of what’s bound to be an exciting season for Huskers fans, I’ve been...
How to get rich, according to 233 rich people…

How to get rich, according to 233 rich people…

Over 85% of America’s millionaires are self-made, first-generation rich… It always frustrates me to see media portrayals of rich people — and especially people who got rich through business and free enterprise — that basically say that in order to be rich, you have to...
New technology won’t make you a better marketer…

New technology won’t make you a better marketer…

“Have you seen the new [insert software platform here]?” With that, the conversation is off to the races.  It’s the best thing since sliced bread.  It’s the long-awaited answer to our marketing problems.  It’s the last missing ingredient to make our funnels finally...
Burn your copywriting books…

Burn your copywriting books…

This email is written to one reader in particular, although it’s relevant to many… The main topic — which we’ll get to in a minute — is burning your books on copywriting and marketing.  But first, the context… I’m well into the registration process for my upcoming...