Why are you addicted to Facebook? I’ve spent very little time on Facebook in the last few months. Mostly, I get on to use Messenger as an alternative to email. But besides that, I haven’t been much of a Facebook user. And I generally feel pretty good for it. (I...
Which copywriting training should you choose? Well, well, well. Another Mailbox Monday, another question about which copywriting training to choose. Last week it was The Best Way to Learn Copywriting. The week before, Learn The Copywriting Basics, Fast. And today,...
Do you only focus on the VALUE your product or service provides? As much as it is CRITICAL to deliver on the core value of what it is you offer… It’s not enough to turn you into a remarkable, exceptional business. You also have to consider the total customer...
Success can be UGLY… I’ve spent most of my day buried in project planning documents. Actually, two separate and related documents. The first is my internal version of The Control-Beating Project Pre-Flight Plan. This is a document to fill out BEFORE you write a word...
There’s a million courses you can buy… There’s books more than 100 years old, and less than 100 days old. You can go to seminars. You can listen to podcasts. You can read my daily essays. There’s an overabundance of places you can go to learn copywriting. So the...
Selling — in person, or in media — usually involves getting three things right… — You must have a compelling offer. — You must get it in front of qualified prospects. — And you must present it in the best possible way. 40% of the success of selling is based on the...
“Writing bullets is the single-most important copywriting skill.” I still distinctly remember when Ken McCarthy told me that. Ken was, for the uninitiated, the ORIGINAL internet marketing expert. He put on the world’s first internet marketing seminar, in 1994, just...
This is one of the most successful ads of all time… It ran for 40+ years, unbeaten. It was NEVER defeated. It was only retired when the guru in it passed away, his company was sold, and the new company was dumb enough to stop running it. Rumor has it that another...
Get to the point already… This was one of my first best lessons in copywriting. You can’t assume your reader is going to stick with you, if you take too long to get to the point. You can’t bury the lead (or, lede). As much as you want to take the reader on a journey,...
Ugh — people can be so annoying… I’ve spent the last few months pretty much ignoring my LinkedIn invitations. The notification comes in, I dismiss it. It’s not that I don’t want to connect with new people. It’s just that I’ve chosen where I want to put my time and...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
