Breakthrough Marketing Secrets
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Two Lessons from a Tech Startup [one dumb, one smart]

Two Lessons from a Tech Startup [one dumb, one smart]

His idea is to PAY YOU to listen to podcasts… So of course I clicked on that article from Entrepreneur magazine, when it popped up in my Google News.  (I’ll share the link at the end of this article.) I listen to enough podcasts that I might consider it.  (Spoiler...
The truth about making a great living as a copywriter…

The truth about making a great living as a copywriter…

Today, I’m going to do something unconventional… I’ve promoted my book The Copywriter’s Guide to Getting Paid for a long time. And usually when I promote it, I’ll highlight the good reviews… Like the 5-star review that says, “I bought this guide and consumed it in one...
The difference between success and failure in copywriting

The difference between success and failure in copywriting

I had an epiphany during a copy review today… It was about juxtapositions. That is, putting two ideas, concepts, or outcomes alongside each other for comparison. This was a big one… We were talking about saving and taxes in retirement… And we realized there are two...
Daily copywriting habits that could make you rich…

Daily copywriting habits that could make you rich…

Habits are EVERYTHING… Here’s my personal experience: — All of the best things I’ve wanted and gotten in my life have come about because of my best habits. — All of the areas where I’ve watched myself come up short of my goals have been because I let my bad habits...

Instant Influence by Michael V. Pantalon, Ph.D. [One Big Idea]

Have you ever tried to convince a 5-year-old to do something you want them to do? It’s impossible.  Seriously.  They’re completely irrational little beings. And yet, this morning, I was able to apply the One Big Idea from Michael Pantalon’s book Instant Influence… ...
Content versus Marketing…

Content versus Marketing…

I hate the idea of content marketing… And yet, here I am, writing an article, for my business — giving away what some have called THE BEST direct marketing and copywriting content on the internet, for free. Seriously, I’ve been told — many times — that my emails...
Do you believe in The Law of Attraction?

Do you believe in The Law of Attraction?

Here is the ultimate secret to getting anything and everything you want in life… …  At least, that’s the promise of The Law of Attraction. What you think about creates your reality. And so if you want something to be true in reality, you must think about it.  Imagine...
The Science of Ethical Con-Artistry

The Science of Ethical Con-Artistry

A-list copywriter Richard Armstrong has done it again… One of my favorite novels of all time is God Doesn’t Shoot Craps, by Richard Armstrong.  It’s about a junk mail copywriter whose marketing shenanigans get him into more trouble than he bargained for, and is a...
Should I charge an application fee for my offer?

Should I charge an application fee for my offer?

You can’t have it, even if you want it… I don’t write about my wife’s business much.  Yet for today’s article, I’ll start with a quick story from her experience in getting clients. She’s a Psychologist, with a private practice here in Lincoln, NE. And when she was...

Ready, Fire, Aim by Michael Masterson [One Big Idea]

This could easily be my #1 must-read business book… (At least, it’s near the top of my short list.) The book is Ready, Fire, Aim: Zero to $100 Million in No Time Flat, by Michael Masterson. If you are an entrepreneur, startup founder, business builder, marketer,...