Sales tip: neediness is unattractive…

This is just one of those principles that need to be brought out from time to time… I don’t have a particular reason for doing so today, except for the fact that today seemed like a good day to do it. When you’re selling — in person, at a distance, or through media —...

Lying and cheating to get customers… [BenefitWallet scam?]

I’m a bit fired up, so look out… I got a letter in the mail that was very confusing. It was from BenefitWallet, a company I’d never heard of. It was a “Welcome to BenefitWallet” letter, telling me that they’d opened up a Health Savings Account for me. Except… I...

The FEF formula for more effective ads…

Have you ever heard of the FEF formula? Probably not.  Because I just made it up to get you to read this — at least, this name for it. But the reality is that it’s something I think about on a semi-conscious level during pretty much every minute I’m writing copy. And...

Targeted email lead generation…

I’m usually not a big fan of swiping copy… That is, taking words that are largely someone else’s, and using them for my own. I think my aversion is especially strong because in high-level financial direct response, it’s just a no-go.  You can’t do it and write...

Self-Discipline vs. Self-Imposed Discipline

Here’s today’s Video Friday issue… If you think you fall short on self-discipline, one small tweak in your perspective may be all you need to start creating bigger breakthroughs… Yours for bigger breakthroughs, Roy Furr Share the love:TweetEmailPrintMoreShare on...

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