![6-step formula to get new customers from scratch…]()
by Roy Furr
You’re about to get a simple 6-step formula that applies in any marketing, in any media, to let you generate new customers from scratch. I’m also going to run through parallel examples. One, online. Another, in-person at networking events. Both, following this same...
![Happy Memorial Day…]()
by Roy Furr
Not your regular issue of Breakthrough Marketing Secrets today. I’m spending some time with family, and hopefully by the time you’re reading this I’m at the neighborhood pool… As long as the weather holds and a thunderstorm doesn’t roll in. For those of you NOT in...
by Roy Furr
Sometimes you get an email that’s a total wake-up call… I’m a fan of Perry Marshall. I’m also a friend. On one of his recent trips to my town of Lincoln, NE — where he’s from, and still has family — we sat down for a couple hours over coffee. And chatted about life,...
![2 Great “Growth Hack” Examples: Turn Customers into Evangelists…]()
by Roy Furr
“Word of mouth.” It’s a business owner’s dream come true — but how do you stimulate it? Most business owners love referrals. Especially business owners who aren’t dyed-in-the-wool direct marketers or salespeople. Maybe I shouldn’t reveal why. But I’m going to...
![The “recipe” secret to irresistible products…]()
by Roy Furr
Today is my wife’s birthday, so this email is one of my only work priorities for the day… I’m also baking an angel food cake and a roasted veggies dish for dinner. And as I was working on the cake a little earlier, I had a little epiphany I want to share with you....
![“I just wanna make money online!”]()
by Roy Furr
So… You wanna make money online? I got an email from a reader the other day. Told me my emails were okay. But he didn’t really read them. Why? Because he just wanted to find out how to make an income online. Now let’s think about this. I’ve worked from home since...
![The single-best thing to do when you’re starting from zero [for copywriters]]()
by Roy Furr
Here’s today’s question, from the mailbox… — Hello Roy, Question: If you were starting out today with no money and no support… But, you have the AWAI Accelerated course in hand, a laptop with Internet access and one vision to be a successful copywriter/marketing...
![One simple trick to stop saying “um” and “ah” when you speak]()
by Roy Furr
I couldn’t stand it… A while back, I was listening to a recording of myself. And I was saying what I thought were some — um — pretty dang cool things. I was sharing high-level marketing and — um — copywriting tips. The kind of tips I cover here. And — um — the kind...
![Am I a better person because I don’t sell you things?]()
by Roy Furr
I have to warn you: this might upset you… I was looking through the results of the reader questionnaire I ran a couple weeks ago. And one comment really jumped out at me. Basically, this guy was trashing “gurus” who used their daily emails to regularly sell stuff....
![Marketing and selling: Are you better recorded or live?]()
by Roy Furr
Are you playing to your strengths? Or fighting your weaknesses? I was chatting with an entrepreneur today, who had read my post on The #1 Best Selling Story. He liked the story and the template I gave in the article. He thought he could make it work for him. And so...
![Your voice is the best voice…]()
by Roy Furr
Novice copywriters all sound the same… (And I don’t care if you’re a freelancer or you write for your own products and services — still applies!) If you’re a serious student of copywriting, you start off by reading all the important books on copywriting. (A good...
![How to Test Book or Product Titles Using Google AdWords]()
by Roy Furr
It’s time to answer your questions! Remember, every Monday is Mailbox Monday — when I open up the ol’ mailbox to answer YOUR most pressing questions! So… What’s your single-biggest question about marketing? Business? Copywriting? Selling? Let me know! First one...
![Ad scent: more stench = more cents (and dollars!)]()
by Roy Furr
When it comes to advertising success, sometimes little details matter big… For copywriting clients, I’ve traditionally invested most of my time in nailing one really big and important piece of copy. The sales letter. And the sales letter takes lots of forms. An...
![How to not get killed: Special Ops planning secrets for Entrepreneurs and Marketers…]()
by Roy Furr
I’ve been doing a big marketing project in the personal security field… And while I’m not at liberty to disclose who this is for, or what the project is (yet), it’s definitely exciting. And I’ve been exposed to a bunch of ideas that I don’t get exposed to every day....
![Quick tip: this can boost your opt-ins…]()
by Roy Furr
I’ve been paying a lot of attention to TRAFFIC recently, and with paid traffic comes an obsession for conversions… If you’re just trying to build a site that attracts a lot of free traffic, or that allows you to post links from social media, time is your biggest...
![The single-best thing to do when you’re starting from zero [for copywriters]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2014/06/mailbox1-300x300.jpg)
