![Last chance (18 questions)]()
by Roy Furr
I have 18 questions about today’s deadline to answer for you in this special edition of Mailbox Mondays. (Next week we’ll be back to the standard format!) First, a reminder… The clock is ticking. Today is your last day to get FREE admission to (and free access to the...
by Roy Furr
Today’s Grab Bag Friday post is another video… Check out this interview I did with Brian Kurtz, from Boardroom, Inc. In it, he reveals the single-biggest lesson he’s learned from each of the Titans presenting at the upcoming Titans of Direct Response event… It’s...
by Roy Furr
Do you know who Doberman Dan is? He’s a superstar copywriter who used to work under the great Gary Halbert, The Prince of Print. In fact, he’s one of the few freelancers who ever got the “Gary Halbert Seal of Approval.” He also went off, after working with Halbert,...
![Content Marketing is Bull—-!]()
by Roy Furr
Welcome to Web Wednesday. I’m coming out swinging… And going on record saying… “Content Marketing Is Bull—-!” The content marketing “revolution” is bull—-. – Yes, it’s the buzzword du jour of the web marketing community. – Yes, it seems like...
![“The Pledge, The Turn, The Prestige…” (Email copywriting secret formula)]()
by Roy Furr
Hey there and welcome to another Copy Tuesday! Today, we’ll talk email copywriting. Specifically… An email lesson I got from the 2006 magic-themed movie, The Prestige… And financial publishing giant Stansberry & Associates! I first connected the dots to discover...
![Client-getting secrets for your (copywriting or other) business]()
by Roy Furr
Hi again… And welcome to another Mailbox Monday. I hope you had a wonderful weekend! REMEMBER: The whole purpose of Mailbox Monday is to answer YOUR questions. Marketing, copywriting, business strategy, selling… If you have a question… And answering it here will be...
![How long it REALLY takes to form new habits (scientific proof)]()
by Roy Furr
We’ve all heard it. It takes 21 days to form a new habit. And yet, we’ve tried it — time after time — and it’s failed. What gives? Are we just broken? Unable to stick to our goals, like all those regular people out there? Or is there something else going on? I found...
![You’re either with me, or against me!]()
by Roy Furr
Well, dang it. Our Strategy Thursday just got hijacked by a bunch of so-called “creative” copywriters over on LinkedIn. (Don’t worry, there’s still a huge business/marketing strategy lesson in here.) You see, I posted the article from Tuesday about “swiping”...
![Darth Vader with an ecommerce shopping cart [“Best of Breakthrough Marketing Secrets”]]()
by Roy Furr
Welcome to Web Wednesday! For our very first official Web Wednesday, I want to go back to another first… The very first issue of Breakthrough Marketing Secrets I ever published! It was called “Sophisticated marketers only (Darth Vader with an ecommerce shopping...
![If you DO THIS, you’ll NEVER make it in the copywriting “Big Leagues”]()
by Roy Furr
Welcome to our first ever official Copy Tuesday! Today’s update is going to be quick. In part, because I don’t have a lot of time to get it in. But also, because I want to make sure you get the point. So I’m going to keep it direct. Let’s talk about your swipe file....
![How to succeed in spite of obstacles…]()
by Roy Furr
Welcome to your very first Mailbox Monday here at Breakthrough Marketing Secrets! A quick bit of housekeeping, for those who don’t read every email the moment it hits your inbox… Shame on you! 🙂 And for my new subscribers since last Wednesday when I made the big...
![Business lessons from a Zen Monk… (And a quick announcement)]()
by Roy Furr
I was re-listening to a rare Eugene Schwartz interview the other day. (The DVD is part of the bonus package you get when you join me at the Titans of Direct event in September.) In it, he talked a lot about his studies of Zen Buddhism. Now, Gene was a copywriter...
![Every Touch Is A Selling Opportunity [true story]]()
by Roy Furr
Wow! I’ve already gotten a lot of great feedback about the new “Theme” days I announced yesterday. Remember, those “officially” start next week, but today’s email actually fits perfectly in the “Strategy Thursday” column. Seeing how it’s Thursday, I guess that worked...
![My identity crisis… And a big change to how this works…]()
by Roy Furr
I have to admit… I’m now nearly two full months into publishing Breakthrough Marketing Secrets… And I’ve been getting all sorts of accolades for it… But for the last month I’ve been, well, confused… And, in fact, I’m having a bit of an identity crisis! You see, I...
![“I want to learn from the masters, but…” (The secret code, revealed!)]()
by Roy Furr
I received this email recently from a regular reader, and I thought answering it here would be helpful to you… Roy, I’ve been reading your blog recently, and appreciate the valuable information you provide. Thank you for sharing your knowledge. But in a recent...
![Darth Vader with an ecommerce shopping cart [“Best of Breakthrough Marketing Secrets”]](http://www.breakthroughmarketingsecrets.com/wp-content/uploads/2014/04/darth-vader-300x199.jpg)
![Every Touch Is A Selling Opportunity [true story]](http://www.breakthroughmarketingsecrets.com/wp-content/uploads/2014/06/customer-support-e1402581390505.jpg)
