This is an urgent, must-read issue for all copywriters, and anyone who hires copywriters. If you’re a copywriter, you need to know one of the most important factors to your success is the quality of your clients. Better clients means better opportunities. Better...
If you’re a consultant or copywriter, what I’m about to share has the potential to make your clients a whole lot more money. And you, too, assuming you do what I do and get at least some portion of your pay as a percentage of sales generated. If you’re a business...
Early 2005. I’d graduated from college, and was bouncing around between careers not so sure what to do with myself. My latest gig was answering phones for the local gas company. That is, when you didn’t pay your bill all winter… And we finally shut off your heat...
Happy Independence Day for those of you here in the United States! I hope you spend a ton of time with those you love, and stay safe today while having fun and blowing things up! I was going to go ahead and skip today’s Grab Bag Friday email, as it’s a holiday and...
Hey there and welcome to another Copy Tuesday! Today, we’ll talk email copywriting. Specifically… An email lesson I got from the 2006 magic-themed movie, The Prestige… And financial publishing giant Stansberry & Associates! I first connected the dots to discover...
I was re-listening to a rare Eugene Schwartz interview the other day. (The DVD is part of the bonus package you get when you join me at the Titans of Direct event in September.) In it, he talked a lot about his studies of Zen Buddhism. Now, Gene was a copywriter...
Here’s another excerpt from my upcoming Breakthrough Marketing Secrets book. Gary Halbert used to always say that to be great at direct marketing, you had to understand two things. First, behavioral psychology — what makes people respond… And second, math — how your...
Today I have a quick story for you. It’s about hiring copywriters. And a dumb mistake someone made in regard to hiring me. (Yes, I know that sounds really cocky.) But the lesson is MUCH bigger than that. So even if you don’t regularly hire copywriters (or you’re not a...
You’ve heard it before… “10X as many people read your headline as read the rest of the ad.” “If you can capture someone’s attention with your headline, 80% of your selling job is done.” “The headline is the most important part of a successful ad.” And so on. That’s...
November 2009. Delray Beach, Florida. I’d been in marketing for a few years… Been a part-time freelance copywriter for a couple of those, too (on top of my full-time job). I decided to bite the bullet and go to my very first AWAI Bootcamp. I’d already been doing some...
From a personal email I wrote recently — if you hire copywriters, this is how you want to think if you want to build a $100+-million company… Quick story. I’m currently working with Brian Kurtz at Boardroom/Bottom Line. We’re putting together the promotion and...
Yesterday I wrote about how to get your first copywriting client. In that note, I shared the exact formula I used to land my first freelance gig with a respected marketing expert. But a little more than a year before that, I’d actually landed a full-time marketing...
I have ADHD. The Inattentive subtype. Which means I don’t fit your stereotype of someone with ADHD. You won’t see me bouncing off the walls (this is why I wasn’t diagnosed as a kid). Nope. My ADHD has my THOUGHTS bouncing off the walls. Some things I’m able to do with...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
![[true story] How one piece of paper made me a star copywriter](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2014/05/clayton-makepeace.jpg)
