I’ve been doing a big marketing project in the personal security field… And while I’m not at liberty to disclose who this is for, or what the project is (yet), it’s definitely exciting. And I’ve been exposed to a bunch of ideas that I don’t get exposed to every day....
Before I get to today’s essay — have you given your feedback yet? I sent you a note this morning, asking you to help me help you. I’ve put together a short (couple minutes) online feedback form. I want to know how I can make what I do more useful, helpful, and...
What I’m about to say may be very offensive… What do you believe to be true about the world? The universe? God — or the lack thereof? What beliefs do you hold most dear? What if I were to tell you that you’ve been totally brainwashed into believing? … Note: I’m NOT...
A while back, I “wrote a book while you watched” over the course of 11 daily emails. It was about how to build a sales or lead generation funnel around a “free book” offer. It’s been sitting on my hard drive for a while, waiting for me to edit it and put the final...
It’s time to answer your questions! Remember, every Monday is Mailbox Monday. Which means I dig into the ol’ mailbox and see what kind of questions you have for me. To have YOUR question answered in an upcoming Mailbox Monday issue, simply email it to me at...
We’re all idiots. I’m an idiot — and you’re an idiot, too! “How dare you, Roy?!” you say! “How dare you insult my…” Hold on. I get it. Nobody likes being called an idiot. But let me give you some context before you just blow me off. We’re all idiots when it comes to...
Ben Simkin is one of Australia’s smartest marketers. He’s a direct student of Jay Abraham. He’s helped his clients generate over $1,485,000,000 in increased sales. (Yes, that’s one and a half billion — NOT million, like so many marketers celebrate.) He built one...
I’ve got a feeling this is one of those essays that’s going to turn OFF more people than it turns ON. Heck, even the title reads more like something you’d find in a progressive academic treatise than in anything having to do with marketing. But if you’ll stick with me...
I grow even more convinced of this by the day… About a month ago, I wrote an article about a concept called “pay to play”. The most basic description of this idea is that you benefit by paying for expertise. Sure, you get a lot from reading my free daily email. But...
I’m friggin’ exhausted! I was up at 2:30 this morning (don’t ask!), and no matter how much caffeine I imbibe, there’s no getting rid of this tired feeling. That said, I almost always have the energy to answer questions for Breakthrough Marketing Secrets readers. So...
This is the final issue of Breakthrough Marketing Secrets. I’ve had something come up and decided — rather abruptly, I admit — that I have to call it quits. After just shy of two years straight of publishing some of the world’s most valuable marketing content every...
Have you ever noticed how many copywriters like to use “hidden secrets” in headlines, bullets, and in copy in general? Have you ever wondered why that is? Well, I’ll tell you this — one reason is… It works! But why does it work? Curiosity. It might of killed the...
This is the issue I have been waiting for this week. Read every word. That’s a requirement. What I’m about to share with you dramatically increased my success. The application of this one principle is my biggest secret behind charging 10X more now than when I my...
Here’s the final chapter of my book on lead generation using a “free book” offer… — Let’s finish by stepping back to see how this fits into your business as a whole. I started off this book talking about how to sell more without more sales people. The secret is to...
Here’s the next — and second-to-last — chapter in my lead generation book. Today’s issue is a little late because I really wanted to make sure I got this chapter right. If you’ve been following along, I want you to pay special attention to the request after the...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
