I love The Secret… As a marketing phenomenon, it’s the latest in a string of successful personal development programs that teach you an important lesson: the reality you create starts with what you think. And this is a hugely successful message to sell to people. ...
I’ll admit: I procrastinate big-time on making really important positive changes in my life… Even though this is one thing I’m consistently trying to improve, I still feel like I’m not nearly as proactive as I’d like to be, doing what it takes to move my life forward....
This morning, I didn’t want to do kettlebell… I’m sure you’re familiar with the feeling. You have something you know you need to do. Maybe it’s writing. Maybe it’s working out. Maybe it’s sitting in meditation. Maybe it’s a staffing decision in your business. ...
The following essay ruffled a few feathers… I originally published it almost two full years ago — and controversy ensued. If I’d been there in person with at least one of the people who emailed me, I probably would’ve gotten body slammed. This was a die-hard peer...
Would you like to be able to write better copy, faster? If you’re like anyone who has ever written copy for any reason ever, I’m sure the answer is yes. Now, what if I told you the answer is already floating around in that big gray glob between your ears? Well, it is!...
Let’s keep the breakthroughs coming! In a minute, I want to share something I read about Elon Musk, and 10X innovation — in digging holes, of all places. But first, a little context. Yesterday, I wrote about how you are what you consume — including, maybe especially,...
Whoa! Yesterday’s essay on The Architecture of A-List Copywriting Skills (which was really just one narrow application of a much deeper/bigger Architecture of Skills model) struck a nerve… Just like I said in the essay, it got a huge open rate because I put “A-List...
What’s the one magic number in business that — when you get it right — lets you dominate your market? Yesterday, I shared my thoughts on what I’ve called magic numbers. These are the 80/20 of the sports statistics world — the select few statistics that make a...
You’re about to discover an incredible secret about the innermost functioning of the human mind! Bold claim, I know. But hear me out. You know you’ve hit on something good when you can make immediate parallels in multiple unrelated fields… And they ALL serve as...
I have a little riddle for you today, about productivity… Let’s imagine 3 different people, at work… — Person #1 does about 40 minutes of work per week. And spends the rest of the work week goofing off. — Person #2 does about 4 hours work per week. The rest of their...
I have more than a passing interest in hypnosis… In fact, it’s been my latest deep dive topic — spending hours reading about it, how it works, why it works, plus listening to and watching any additional resources I can get on it. And this is only my latest round of...
Even though there’s nothing new under the sun, I’m going to claim this concept as mine… The “Minimum Viable Selling System” — or, MVSS. I came up with it in a coaching call earlier today, to describe what I needed to do to get a personal project of mine off the...
Today, I want to share a remarkably powerful communication strategy that applies to all aspects of your life including persuasion! But first, that headline! I’ll tell you — I’m NOT pulling the rookie move of saying, “SEX… Now that I have your attention…” While that...
This is a fascinating concept, that applies to all areas of business thinking… I was talking to Joseph (my coach) this morning, and a topic came up in the course of setting priorities and establishing productive focus. “One step away from the money.” He’d picked up...
Are you feeling the pressure yet? We’re down to the last couple weeks of 2016. Have you accomplished everything you hoped for the year? Have you finished every project you planned? Or have you given up on 2016, and started setting resolutions in the hope that 2017...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
