I’ve gotten a rash of LinkedIn connection requests recently from people who bill themselves as “Certified High-Ticket Closers.” Now, I’ve stayed out of the “certification” business. I used to sell IT certification training, and that made sense. Because you could...
What I’m about to share with you could dramatically increase your win rate or batting average, across all the marketing campaigns you run… As I’m pretty sure I’ve shared before, my word for the year 2018 is PROCESS. That is, I’m working on as many processes within my...
I have to admit, I screw up… Okay, okay. So I’ll also admit that saying that should be as obvious as saying, “I’m human.” But there’s definitely a pull, in my position, to lie to you. To tell you that I’m always on. That I’m some infallible guru. When, in fact, that’s...
Copywriting is sexy… Now, I’ll admit — a large percentage of my list is copywriters. Probably because that’s where my background is in business and marketing. But having the ability to come up with a message out of thin air, and have people send you money… That’s a...
This is what earns the big bucks… Okay, so that’s a kinda cheesy way to say it. But it’s 100% true. Way back when I was getting into marketing, I realized there were two kinds of marketers. And especially, two kinds of copywriters… — Those who could sell to EXISTING...
Earlier today, I announced a live webinar I’m doing on Thursday afternoon… It’ll be a bonus addition to my High-Velocity Copywriting Templates program. Which means it’s for BTMSinsiders members only. The webinar is on the Clayton Makepeace outline. It’s the one I...
Today, something I rarely do… I’m answering two mostly unrelated questions in one email. They’re related, only insomuch as they arrived in my inbox in a single email. Otherwise, not so much. But I think both can be answered relatively quickly, so I’m diving...
I shouldn’t admit this… I’ve been putting off a client project. Not so much putting it off, as giving it too little time each day. An hour here, an hour there. And no real progress is made. Yes, I’ve refined the lead. Yes, I’ve developed the narrative. Yes, I’ve...
I’ve deleted two versions of this essay so far, and now have 30 minutes to finish it for you… Sometimes, that’s how I roll. Because I’m not going to send you crap wrapped up in cellophane, and think it’s somehow doing you good. Here’s what I really want to write about...
I cringe every time I see another copywriter selling “copywriting” services… In fact, most people who sell their services sell totally the wrong thing. Selling copywriting is selling words on the page. Words on the page are worthless. Blah, blah, blah. There you...
Most people are freaking lazy… Including me. We just want an easy button. We don’t want to have to do the work. We want the result, and we want it now. And when it doesn’t happen that way, we’ll invest more energy into whining and complaining about how the world...
Today’s message has multiple audiences — not the least of which is ME! Sometimes I write these messages 100% for you. As in, it’s something I don’t necessarily need to hear, but I’m inspired to share it because I believe it would help you. Other times, I’m maybe the...
I wondered if I’d ever write one of these posts… You know how it goes. There’s the old saying that “sex sells.” And to a degree, that’s right. We’ve definitely been conditioned to buy things based on the promise of having more and better sex. Practically every...
This story starts with a local startup company that failed… Today, when I try to go to either website the company once ran, there’s no sign of life. One simply gives you an error. The other redirects to a domain reseller, trying to sell you this startup’s previous...
What’s the most important skill to get rich? Or, heck, if you don’t really care about getting rich, but instead making a massive positive impact and contribution — what’s the most important skill to do that? Talk to a bunch of suckers and wannabes about this, and...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
![[true story] How one piece of paper made me a star copywriter](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2018/03/eb3db90628f0013ecd0b470de7444e90fe76e7d718b416459df2c0_640_shortcut-300x225.jpg)
