The hardest part is getting started… This has been a theme of some of my recent calls for my Financial Copywriters Workshop. So much ambition — but that hasn’t translated into getting their careers off the ground. They see me as their savior — their opportunity to...
Over 85% of America’s millionaires are self-made, first-generation rich… It always frustrates me to see media portrayals of rich people — and especially people who got rich through business and free enterprise — that basically say that in order to be rich, you have to...
This could be the secret to really connecting on an emotional level… I discovered a powerful framework in the work of Dr. John Gottman, considered one of the world’s preeminent researchers on relationships. It’s called The 7 Emotional Command Systems. Have you ever...
So you’ve made the first sale — now how do you make the second? Funnels changed the entire economics of online marketing. When you suddenly started adding offer two, three, four — up to however many — to the sequence AFTER the first sale, the economics of everything...
The vast majority of copywriters never reach “six-figure” status… Much less the famed (and sometimes fabled) seven-figure status of the best-of-the-best. That is… With all the promises of earning $100,000 or multiples of that per year as a copywriter — as much as most...
We like to think of ourselves as rational creatures… As someone who writes for the investment markets, I’ve grown incredibly cynical of the idea of a “rational market” — assuming that the mass of individual human being investors that make up the market will behave...
Vacations are a double-edged sword… On one hand, you absolutely NEED them. And the less work-y and the more vacation-y the better. You should turn off your phone. You should not log on. You should go “radio silent.” And no, you shouldn’t pay for the international...
I don’t have a typical day… That’s part of the appeal of being a freelance copywriter and independent consultant, and doing your own thing. That said, I DO have times where I’m being maximally-effective. And other times when I’m not. That’s what we’ll dive into...
Happy early Independence Day… I could go with a historical and social analysis of the whole Fourth of July celebration here in the States, and probably suck the fun out of this whole issue. But instead of doing that, I’m sharing an article I wrote for AWAI in 2011,...
What makes a business valuable? It’s not necessarily what you think. Ask an accountant, and they’d tell you it’s in the real property and the intellectual property. That is, real estate, productive assets (e.g. machines), copyrights, trademarks, and patents. As well...
“All work and no play makes Roy a dull boy.” Can I be vulnerable for a minute? The last few months, I’ve felt this ever-increasing sense of anxiety. And disappointment. In myself, yes. But also, when I think of how others see me. For the most part, I don’t think it’s...
— You can still grab one spot to my 4-Person Copywriters Intensive at the end of June — a 2-day workshop where we work directly on YOUR copy… Plus I’ve added 60 days of ongoing access to me, through a secret Facebook group for attendees. This is the ONLY coaching...
Today’s issue will be a little different… Tomorrow, I’m taking the day off for my wife’s birthday, and because it’s the first day of summer break for the kids. So don’t expect the normal Video Friday. But I don’t want you to go totally without. So I’m actually going...
What I’m sharing today is much bigger than marketing… And yet, if you truly take it to heart, it will make you a better marketer. Also, salesperson, businessperson, leader, writer, communicator… And on, and on. It applies to pretty much any skill or capability that...
My readership has gone global… Well, that actually happened a long time ago. Probably not too long after I started publishing these daily essays in April 2014 (holy cow can you believe Breakthrough Marketing Secrets is over four years old?!). The international...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
![The 7 Emotional Command Systems [video]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2018/08/2018-08-24-video-screenshot-480x270.jpg)
