Where do you advertise online? Substitute your clients for you if you’re a consultant/coach/copywriter. There was big news that came out earlier this week, that anybody spending even a dollar advertising online during 2017 should pay attention to. I’ll share the...
Sometimes, I totally suck… During almost every big creative project I do, I reach a point where the Resistance is super-high, and it’s hard for me to make progress on the work. If I don’t catch it, it’s easy to turn into a downward spiral. It starts with not making as...
If there are two books about thinking, process, systems, and productivity that every entrepreneur and everyone else involved in business should read, they are… — Getting Things Done — Traction Creating progress, reaching your potential, fulfilling your life purpose,...
Heya, it’s Friday afternoon and I’ve still got a lot going on, so I’m going to keep my writing part of this issue rather short… I’ve been interviewed on another podcast. And I always like to share. Because each interviewer comes at me with their own set of...
It’s an age-old debate… It goes all the way back to the days of the snake oil salesmen… And well before. There are so many variations on it. The Used Care Salesman. The “Internet Marketer.” And so on, and so on… There’s a cultural narrative about sales people and...
What if I could ask you one question… And from your answer tell you if you’d build a business that would never scale, or one that grows to millions or even billions of dollars? Dan Sullivan was recently interviewed on Ari Meisel’s The Leverage Podcast (episode link)....
I believe this is going to be one of those foundational perception-shifting issues of Breakthrough Marketing Secrets… Ken McCarthy founded an entire 10-year run of his annual System Seminar on one simple formula. Traffic + Conversion = Profits. It changed the way...
I’ve been blown away by Leverage so far… That’s the new “assistant” service I’m trying. Not so much an assistant service, as a connection to service providers to accomplish almost any task, as well as support in getting the most out of having this access. I actually...
They’ve done it again… I was listening to the I Love Marketing podcast (episode link), and they had yet another great guest. This one, Mike Agugliaro, from CEO Warrior. Mike is a tattooed bad-ass CEO who came up in the business world by transforming a New Jersey-based...
One of the fastest ways to learn how to create breakthroughs is to watch how the greats do it… I’ve learned a TON over the years studying Jay Abraham. And this morning as I was catching up on his The Ultimate Entrepreneur Podcast I had one of those moments where I...
David Garfinkel is NOT a name that often comes up on lists of today’s top copywriters, BUT… Most A-list copywriters I know are either friends with David — or, “Garf,” if you’re John Carlton — and quite a few even regularly hire him to dig into their copy. One of the...
Most of the money I’ve made as a copywriter, I’ve made because I understand how to sell subscriptions… Way back in 2005, when I started in marketing, I got a gig with an IT training publisher that had started by selling individual training series that matched up with...
I still get hit hard with this sometimes… Yesterday, I had a down day. My productivity was way low compared to the high standard I set for myself. It took me a while to actually realize what was going on. But in my weekly check-up with my coach, Joseph, we got to...
I once read a testimonial from the late Gary Halbert that struck me… He was talking about Dan Kennedy. And he said he admired Dan Kennedy because… Dan was one of the only copywriters he knew who wrote for clients… Who ALSO put his own money on the line to run his...
I love The Secret… As a marketing phenomenon, it’s the latest in a string of successful personal development programs that teach you an important lesson: the reality you create starts with what you think. And this is a hugely successful message to sell to people. ...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
