What if you had super powers? Have you ever watched one of those super hero movies, and thought, “What if?” I’m sure you have. Or, maybe it was reading the comics. Or some other story. We all wonder what it would be like to have super powers. To fly. To have...
Nearly every copywriter I’ve ever spoken with has wanted to master this one aspect of the business: ROYALTIES! If that’s you… And specifically, if you want to know more about tracking royalties… You’re going to love this issue. This is a “Mailbox Monday” issue —...
I love working with great marketers and copywriters… I was talking to my coach this morning, who works with some really high-level entrepreneurs. And he revealed he’s been benefiting from one of the same principles that’s driven a lot of my quick copywriting success....
Another “Internet Marketing” scammer was revealed for what he was… I’ll get to that in a moment — first, the three parts of this essay: — First, the story of the scammer on his way to years in the slammer… — Then, the value of “curation” and having someone in your...
It’s rare, as marketers, that we’re given a “slow pitch” that is easy to knock out of the park… Maybe you know the kind I’m talking about. Where there’s an urgent problem your market faces, and wants a solution to. But there’s no viable solution on the market. ...
Today, a completely different approach to Mailbox Monday! What do I mean? Well, first off: I love you. I’ve known for a long time that Breakthrough Marketing Secrets attracts a different kind of reader. I have a lot of top copywriters read daily, and often respond. ...
Let’s talk price… There are a ton of decisions to be made around pricing a product or service. And if you’re like most people in business, you’ll make all of those decisions on gut feeling. If you’re like a few really good business people, you’ll then apply some...
All the best copywriters I know follow the LEGO method… That’s what I call it, at least. I was listening to A-list copywriter (and Titan of Direct Response) Parris Lampropoulos, on The Truth About Marketing with Kevin Rogers. You should listen to both parts of the...
I’ve struggled on my latest client project… It’s actually a little behind where I wanted it to be at this point — I initially planned to complete it a couple weeks ago. But I was missing the mark by just a couple degrees, and so I’ve had multiple rounds of rewrites,...
We’re back with another Mailbox Monday! To have your question answered in this column next Monday, email me at [email protected]. Today’s question is all about copywriting royalties… Next month I’ve been asked to do a private presentation for a mastermind group of...
I’ve written before about the “Find Yourself Here” template for creating marketing pieces… And recently I’ve seen a couple examples, that I think are particularly good and interesting. First, a quick reminder/crash course on what this is and how to use it. Then, the...
It’s the return of Mailbox Monday! I hadn’t been getting a lot of questions by email recently. And so I let Mailbox Monday quietly slip into the “not active” column. That’s fine. I can fill five days a week with breakthrough content without a question to answer....
I’ve been in the copywriting game for about a dozen years now… I’ve been a marketing employee who does copywriting. I’ve been a freelance copywriter. I’ve been a copy chief and supervisor — recruiting, hiring, and firing copywriters. I’ve written about and taught...
Outsourcing is a pain in the butt! That is, if you do it wrong, it can be a real big pain. If you do it right, it can actually be a really fast and effective way to get things done. Let’s face it — we all only have 24 hours in our day. And preferably we’re NOT...
Yesterday, I shared the recent news about The Big 2 — Google and Facebook — the world’s biggest online advertising networks, by far… Long story short, between the two of them you can advertise on the top three websites on the internet, plus on a huge portion of all...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
