Ooh Nelly! I think we’ve got a live one today! (Wow, that really makes me sound like the Nebraska boy I am…) Here’s the thing. I just let a question jump the normal Mailbox Monday queue. Regular Breakthrough Marketing Secrets reader and social media sharer...
I’m a little fired up… Which is good, because I’ve given myself about half the normal time to write this essay. Which means I don’t have time for long meandering thoughts, or deep reflection. I must write this at rant speed! And, luckily, I’ve had something to rant...
I had to bite my tongue and not title this essay, “The Death of Email Marketing.” Those serious students of direct response — especially in the financial publishing niche — would get the reference to Motley Fool’s recent mix of promos themed after “The Death of…” And...
It’s July 4th, which for those of you here in the US, means you’re probably out swimming, grilling, or doing fireworks as this is hitting your inbox… (At least, that’s my plans for the afternoon!) So here I am at 5:16 AM, getting this ready to go out later. And I...
It’s Monday! When I worked for others, I’ll admit I had the same negative reaction to Mondays as any other worker bee. But now that I’m doing my own thing, focused on my unique abilities, working on projects I want to work on… I can’t wait to get back to work! Yes, I...
This is absolutely crazy… And it’s something I’ve had to keep top-secret, until now. I landed a cameo in a just-released music video — about copywriting and marketing — alongside many of my greatest heroes. And so instead of a normal BTMS issue, or even one of my “new...
There’s a lot of talk about how understanding human psychology will make you a better marketer… And in fact, I got looped into a conversation today, in The Copywriter Club Facebook group, about this very topic. (I was interviewed on The Copywriter Club podcast a bit...
It’s really easy to over-complicate things… And, in fact, to make it all justifiably over-complicated. That is, all the little complications, conditions, and complexities you add in have a reason — and a good one, at that. But the more you pile complication on top of...
Today’s Mailbox Monday question has a ton of value to give on three levels… — First, for anyone starting any new business venture (no matter whether you sell products or services), there is one really big core lesson to be had, so I’ll start there… — Second, part of...
First, a BTMSinsiders update… I’ve just published brand new training on Copywriting Royalties and Pay for Performance. For anyone who already has an All-Access Pass, it’s been automatically added to your membership and you can log in now and stream the entire...
You won’t be remembered for doing things the same way as everybody else… If you want to be exceptional, your behavior, by definition, has to be the exception — not the norm. Sometimes, this is dangerous. Doing new things is fraught with risk. There’s an...
A few weeks back, I wrote a post on 3 Half-Truths About Copywriting… In it, I wrote this… “Have a successful sales letter? That’s your control. Your control is your enemy. You must beat it, as soon as it takes that throne. And once you have a new control,...
Monday means it’s time to open up the ol’ mailbox! Once a week I dig into my inbox for YOUR questions about marketing, selling, productivity, business, copywriting, and any other topic that I think will make for a great Breakthrough Marketing Secrets issue. To add...
Marketing creates transactions. Identity creates lifelong relationships. I have worked with the world’s best marketing minds. Folks who can create a sales pitch that can fulfill the proverbial promise of “selling ice to Eskimos.” This is a hugely-valuable skill. ...
Many marketers have a love/hate relationship with offers… Especially copywriters. If you create a new marketing piece for a really great offer, you secretly love the offer. Because an offer that the market can’t get enough of can make you look like a hero. My best...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
