Breakthrough Marketing Secrets
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Are you an expert or a “me too?”

Are you an expert or a “me too?”

If you truly want to get ahead, get respect, and charge high prices, you MUST position yourself apart from the pack… What’s the difference between Jay Abraham, who sells his time at $100,000 per day, and other marketing experts that don’t get 1% of that — despite...
Write better copy, or… ?

Write better copy, or… ?

“Can you write a letter like this one?” If you’ve been around the copywriting, marketing, or work-at-home world for very long, you probably recognize that question. It’s the headline to one of many successful sales letters AWAI has used to promote their Accelerated...
Vulnerability vs stupidity when “keeping it real”

Vulnerability vs stupidity when “keeping it real”

Want a deeper connection with your prospects and market?  Keep it real… This is a change happening on a cultural level.  It’s way bigger than any marketing technique or even strategy.  We’re moving toward a more open and transparent society. All your good and bad are...
[Video] How to sell at high prices

[Video] How to sell at high prices

There are 3 factors you need to have in place to sell at high prices AND have customers happy to pay them… I’m NOT going to reveal them here. But I will tell you I’ve used these three factors both to raise the prices of my clients’ products (and make them a ton more...
Investing in this will make you a marketing genius

Investing in this will make you a marketing genius

If you think I’m about to pitch you hard on buying my training, I’m not… After all, if I’m telling you to invest in something to become a marketing genius… You’d think I’d point to the BTMSinsiders catalog of training on proven ideas to grow your business… And I’d...
Stop trying to write like a copywriter

Stop trying to write like a copywriter

I want to break you of a huge novice mistake… I was working on something today that reminded me of one of the biggest mistakes I see novice marketers and copywriters making. And by breaking you of this bad habit, I believe I can help you create incredible...
10 creativity hacks for marketers and salespeople

10 creativity hacks for marketers and salespeople

Want to be more creative?  You should probably stop trying to be creative! I’m often asked, for example, how I’m able to consistently crank out these essays, every business day.  Over 1,000 words per day.  Over 1,175,000 words of high-value content since 2014. (And...
Why your conversion rate (or sales close rate) is irrelevant

Why your conversion rate (or sales close rate) is irrelevant

File this one under stupidity — or at least, not thinking straight… Facebook must have known this post would be good for a rant.  Because they gave me one of those notifications.  You know the one.  So-and-so connection posted in so-and-so group. Now, to be fair, the...
Create marketing breakthroughs before you start marketing

Create marketing breakthroughs before you start marketing

Although many would call me a marketing expert or copywriter, that doesn’t quite capture my unique abilities… At least, not in the isolated, marketing-as-a-silo-department-within-a-business sense. More broadly, I’m a strategic business thinker. And I recognize that...
One big reason to hate this marketing tactic

One big reason to hate this marketing tactic

I just used a sneaky, manipulative marketing tactic to get you to read this. Let me tell you what it is.  Then, let me tell you why you should absolutely hate me for doing this to you. The tactic: I click-baited you! Just in case you’ve been living under a rock,...