It’s Video Friday… Which is hard for me today. Because I didn’t want to get on the camera. It’s been a bit of an off week. I’ve lost momentum in my work. I didn’t know what to talk about. And yet, that momentum is coming back. I’m owning the off-time. And I’m...
Being creative about the ways you get paid for the work you do can open up a pile of additional opportunities… I found an old note I’d written to myself, about Dan Sullivan’s six ways to get paid. And when I reflected on each, I realized that at different points in...
Today, an observation on human nature… Actually, I’ve spent the last three days buried in research. Specifically, this is for a new financial/investment promotion I’m working on. Trying to really get my finger on the pulse of investors right now. To understand how...
“Money earned ethically is a byproduct of value creation.” I credit that quote to Joe Polish, although I don’t know if he’s the first who said it. It is, however, generally true in my experience. You can make money unethically through exploitation and coercion. But...
Yet again, I’ve been asked the eternal question… How to get (your first, or more) clients for your copywriting business… And since I’ve been buried deep in research all day long into the minds of investors, right now, in today’s market (including some field trips), I...
If you think great marketing is just about writing better headlines, think again! The video I’m about to show you, an excerpt from Perry Marshall’s Masters of Response Summit interview, is eye-opening… This is why I think Perry Marshall is one of the most...
Most people don’t have a clue what it takes to create a highly-successful, highly-profitable marketing campaign… In fact, most of us suffer from a “if you build it, they will come” mentality. That is, you have an idea for a product or service, or a campaign to sell an...
What if you could spend a bigger portion of your day in maximum productivity? Maybe you’ve heard of the “flow” state? Or, “being in the zone?” Or perhaps, if you’re a student of psychology, “peak experiences?” In fact, I’m sure that you’ve experienced it yourself....
Let’s talk about how to turn cold traffic into paying customers… For the last couple months, I’ve been running a series of experiments to try to crack the “paid traffic” nut for BTMSinsiders. With any new offer, this should be your #1 goal. But what does that mean?...
Do you believe in The Law of Attraction? On a scale of 1 to 10, how accurate do you believe this statement is? “Whatever you focus on, you attract into your life?” For me, the statement alone gets about a 3… BUT… I also believe there’s something more to it. Today is...
Sometimes I laugh at myself… It happens a LOT when I’m trying to find the right screenshot for a video. I start hitting pause at different points in the video, and I’m almost always making a stupid face! When the video is playing, it doesn’t look stupid! (At least, I...
I don’t consider myself to be a Buddhist, but I’ve read quite a bit of Buddhist teachings… (And, in fact, there are very many top copywriters who can say the same. In a speech at Phillips Publishing, the legendary Eugene Schwartz called himself “partially Zen.”) In...
If you want to create HUGE marketing and business wins, you have to get good at PROCESS… Earlier today, I recorded my Masters of Response Summit interview with Abbey Woodcock. For those of you who don’t know Abbey (yet!), she’s turning into an absolute rock star of...
Sometimes, we can behave like little children — and it holds us back… A quick “slice of life” story, from this past weekend. My parents hosted us at the Rose Children’s Theater in Omaha, for a showing of the musical, Madagascar (yes, based on the movie with the...
Do you have the guts and gumption to succeed? Today, another question from the ol’ mailbox — that’s right, it’s Mailbox Monday! Before we dive in though, a quick note… I’ve just added the David Garfinkel Masters of Response Summit interview to the BTMSinsiders members...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...