I love my life! I just got off a video call with Joanna Wiebe from CopyHackers, for her Masters of Response Summit interview. And I’m on such a high from it. She delivered a TON of value, specifically about what a student of direct response needs to do in industries...
Today I want to announce something I’ve been working on, behind the scenes, for a few weeks now… … And then, I’ll reveal the critically-important strategy I used to make this happen, that YOU can use to create new businesses or breakthrough marketing campaigns out of...
When it comes to generating profits, your offer — and how you present it — matters more than your headline… Let that sink in. As someone who has made a pretty penny in these last few years by putting words on paper, you might think this scares me. But in reality, it’s...
I used to get frustrated by how others’ behaved… And, in fact, whenever I got frustrated, it led me to be less persuasive, to sell less. Let me stoke the emotional fires a bit. If you’re a liberal, just think of someone who loves Trump. If you’re a Trump supporter,...
Who else wants the secrets to making $12,800 per week, surfing the web? So goes the big promise of affiliate marketing. Make a whole bunch of money. And you don’t have to run a business. You don’t have to fulfill products or services. You don’t have to deal with...
Let’s hop in the time machine… For this Video Friday issue of Breakthrough Marketing Secrets, I’m going to go back… Back in time… To 2014, right before the Titans of Direct Response. For almost an hour, I got Brian Kurtz on the line to reveal one life-changing lesson...
I’ve realized something recently — I’ve been swayed too easily by my kids’ frustrations… And if I don’t get this in check, it will leak through and impact my ability to sell — in person and in print. In fact, the way that I can correct this… is ALSO the secret to...
The following facts, pulled from a recent Copy Hackers salary survey, may make you uncomfortable… — Only about 1 in 10 freelance copywriters makes six-figures per year. And most of them make between $100,000 and $125,000. — Only 1 out of every 71 freelancers make...
A professional friend of mine just unsubscribed from Breakthrough Marketing Secrets… He was kind enough to give me his comments — his “reason why” for stopping. Bad news. He was basically throwing in the towel on this whole copywriting thing. Unsubscribing not just...
Have you ever felt like you wanted to fight a client? I have… If you’ve ever heard the advice to “pick your battles,” you should know it applies as much to clients as it does to personal relationships. The following question is about using stories in your marketing. ...
If you’re like most of my readers, at least some of the sales you make in your business are high-ticket sales… For the purposes of this illustration, let’s say anything over $1,000. If you’ve put up a website and engaged on social media, and you’re hoping people are...
A client of mine emailed me recently, and told me you’d like to hear about this… He thought you’d find it valuable. This is the guy who created the EMP-resistant backup solar generator. The one we sold over a million dollars of, on the strength of one promotion. I...
It’s official: Google’s artificial intelligence is smarter than the competing AI from Apple, Microsoft, and Baidu… A group of Chinese researchers put competing AI systems to the test, throughout the course of 2016. Specifically, they were looking at the AI assistants...
What does it mean to write your own ticket — and do YOU have this power? I was thinking about this last night. And specifically, I was thinking about the deeper value I’m trying to deliver through Breakthrough Marketing Secrets and BTMSinsiders. Let’s rewind a bit....
I’ve heard a critical piece of advice from some very high-level entrepreneurs a few times over recently… I’ve wanted to write about it for a while. But I haven’t had the right context. That is, until I got the following email in my inbox from a BTMSinsiders member....
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...