This one lesson, applied, will have a bigger impact on your life than anything else I could ever teach… This morning, before starting work, I did 38 pull-ups on the gymnastics rings I have hanging from my home office ceiling. Yesterday, I did 36. On my birthday,...
YAWN… That’s the WORST response you can get to your copy. Absolutely the worst thing you can do is to be BORING. Because even if you have the best offer in the world, going to the best market, you’re going to miss out on most (if not all) sales by being boring. I...
Here’s why I love selling ROI-oriented products… When you’re selling something that will help the client make money, the price is completely disconnected from the actual cost of goods sold. Take copywriting, for example. If I’m creating an ad campaign for a client,...
Have you ever tried to generate leads through direct mail? Today’s Mailbox Monday is my response to a question about this very topic. I’ll give my specific take, and you can use it as inspiration or direction toward your next lead generation effort. Remember: Every...
This might be painful to hear… In this video, I reveal the one core emotion that drives so much of our behavior. Including so much of what we buy. Be careful how you use it. Because if you’re not careful, you could scare off your prospect, and they will not buy. But...
Your biggest enemy in selling — in person or in media — is doubt… The moment your prospect stops believing you, you’ve lost the sale. When I was a selling novice, I hated getting objections. As soon as anyone gave me a reason why they didn’t want to buy, I was out of...
I’ve spent most of my workday researching… I have a handful of new financial promotions I’m developing big ideas for. This one in particular, for me to write. I’ve been digging into all sorts of bleeding edge tech news today. I have a stock I need to write about,...
There’s a TON of money looking for great copywriters… I’ve had a handful of different financial publishers reach out to me in the past week. Independently. They all want to give me money. I quote my high fees. They balk. I tell them that if they don’t pay it,...
You’ve heard the big bucks in copywriting (or, insert entrepreneurial career here) is in another niche… And now, after developing some general chops, you’re considering a switch. The only problem is, how do you do it? How do you go from something you know is good...
Wanna achieve huge breakthroughs in your life and career? The secret to doing so is probably much smaller and more mundane than you think. I share — with a personal story — in this week’s Video Friday issue. Make it a great weekend, Yours for bigger breakthroughs, Roy...
I’m 20 minutes late starting this newsletter… I’m due to hit send at 4:00. It’s already 3:20. Normally I give myself an hour to write and publish it, about 50 minutes of which are spent in the writing process, and 5 minutes publishing, with a 5 minute window at the...
Wanna make the big bucks as a copywriter? The biggest leap in income that ANYONE can make comes from quitting the time-and-efforts economy, and moving into the results economy. The traditional model of employment is based on a thousand versions of the “dollars per...
When is the last time you analyzed great copy, line-by-line? At my Financial Copywriters Workshop last week, we spent a TON of time talking about all the principles and strategies BEHIND great financial copy. All the thinking that goes into it. All the planning. How...
Struggling to get clients? Let me tell you a little secret: When clients believe you offer something that is many times as valuable as what you’re asking for, they’ll practically throw money at you. If they’re not convinced, you won’t be able to squeeze a single...
There’s a new tool that could help you be massively more productive… Although some people have been using versions of this tool for years, many others simply haven’t learned just how powerful it can be. And so, even though it could be THE most powerful productivity...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
