Last year, my word of the year was PROCESS… I knew that in order to take my business to the next level, I’d need to be better about creating and implementing processes. It’s still a work in progress — as is all of life, for those on a growth path. But through making...
I’m back and ready to make 2019 a great year! I have a ton going on and I won’t get into all of it here. But I’m excited. Excited for the possibilities, yes. But also excited for the new sense of purpose and self-imposed discipline that will help me achieve new...
Today, your Video Friday video, and a holiday announcement… Your video… Announcement: I’m taking a Christmas break… First, I want to wish you a Merry Christmas, and a Happy New Year… And if these are not your holidays, I still wish you the love and kindness and joy...
This is a rather unconventional issue of Breakthrough Marketing Secrets… I’m faced with the most important decision I’ve had to make in the history of Breakthrough Marketing Secrets. And it could turn into an opportunity for the right fan or follower. I could make...
Understand this, and everything about life will be better… In the world of direct response, our success or failure is determined by something we have very little actual control over… The response of the marketplace to our messages, to our offers, to what we are...
This is one of those essays that comes with a disclaimer… What I’m about to write about could be used very UN-ethically. Because it gets at the core of how to make someone feel terrible, to make them behave in a certain way — such as buying your product. And, in fact,...
Want to know how to FAIL at your career and business? You can take two different approaches to learning how to be successful. One is you can focus on all the things you need to do right to succeed. The other is you can look at all the reasons people fail, and avoid...
Do you have a Darkest Hour selling story? Why this is a powerful selling story, in today’s Video Friday… Plus, a small-but-embarrassing “darkest hour” story of my own, about the housework I was putting off… Here’s the Story Selling Master Class on how to use stories...
Do you believe in magic? Remember the old McDonald’s jingle? It promised that going to McDonald’s would be a magical experience. There are other businesses that offer magic… Buying almost anything you want, not paying for shipping, and yet having it delivered to your...
What does FREEDOM mean to you? It’s an important question. Because as much as it’s thrown around as an ideal, I don’t think many people have a clear definition of freedom. In politics, for example, a politician can run on some promise of freedom and liberty, just to...
In a moment, I’ll share a new way to think about your sales letters… I just went to town on a bunch of Steven Pressfield books… I’ve read a bunch of his work before. But it kind of falls under the “motivational pick-me-up” category, worth revisiting whenever you want...
f you don’t get this, you’re becoming expendable… You don’t necessarily have to develop the technical ability to pull it off… In fact, marketers and business people who understand principles and strategies will forever be more valuable than the people who can follow...
Here’s your Video Friday issue — and a question… Are you an ASKER or a GUESSER? Your answer to this may lead to more success at work, on your next project, in personal relationships, and in life as a whole. Plus, how to give yourself more power to create and enjoy...
Today, we’re solving the tough problems… How do you create an online sales funnel for an independent retailer — where the customer likely has to come in-store to actually make a purchase? Again, I’m working through quite the queue of Mailbox Monday questions, so it’s...
Can’t find the perfect clients to prospect to? I have some unexpected advice for you today. And it could lead you to getting your next great client faster than you ever thought possible. First, the obligatory reminder. My Mailbox Monday queue piled up. So I’m...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
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