My first reaction was, “this is so useful!” My second was, “I can’t believe I’ve spent 9 years without it…” Maybe it’s only become NECESSARY because I’m now working with junior writers. In fact, that’s what led me to create this tool in the first place. But now that...
What will make your market buy your product or service? It’s an age-old question. And one that too few businesses have a good answer to. If you choose not to ask it early enough, you can wast a whole ton of cash. I remember the local software business that spent well...
I just had a HUGE proud parent moment… See why in today’s Video Friday issue of Breakthrough Marketing Secrets… It’s another One Big Idea video, about the book Start With Why by Simon Sinek. I tell the story of my proud parent moment. And how it directly relates to...
Gary Halbert often taught that getting really good at marketing came down to two things… First, you have to understand behavioral psychology. That’s the study of how people behave. You know: Pavlov’s dogs, but with humans. You put a stimulus in front of people, how...
Let’s start with the obvious: the world is going to video… Text-on-page sales copy is still critically important. Sometimes to supplement video. Sometimes instead of. Sometimes in places where video just doesn’t work (for now). And even when you have a video,...
Take a look at this graph… It shows something very interesting. What it shows is the performance of one of my recent YouTube videos (in blue), versus the typical performance of other videos across my channel (the gray area). See how much quicker the views are coming...
ail “How long will this project take?” It sounds like a simple enough question. At least on the surface. It’s actually anything but. My thoughts below… Remember: today is Monday, the day I open up the mailbox and answer your questions. To have your question answered...
?? What’s the most important lesson in No B.S. Sales Success in the New Economy by Dan Kennedy? Check it out in today’s Video Friday issue… Click here to grab a copy of No B.S. Sales Success by Dan S. Kennedy. This one lesson has been highly influential in me...
Every time the fax machine would go off, practically the entire sales department would jump up to see who it was for… This was when I was working for the IT training company. I got my start there in marketing. But then I maxed out my income potential in marketing,...
Today, I’m going to tell you the answer to the ultimate question of life, the universe, and everything… And no, it’s not 42. The supercomputer was wrong. It’s one word. A word that feels a little dirty. At least, if you’re not willing to embrace it, to own it, to...
One of the best ways to provide value as a business consultant is to ask really stupid questions… I have a love-hate relationship with the legal name of my business. It’s “Fresh Look, Inc.” Which actually comes from the idea of me coming into your business and taking...
Do you make this mistake in chasing clients? This week, I opened my mailbox to find yet another question about getting clients as a newer copywriter. But I’m not going to answer that directly. Because I’ve answered the how to get started as a copywriter and get...
Here’s a new approach to Video Friday… This lesson may be familiar to you, but it’s worth revisiting. It’s THE most important, transformational, and BREAKTHROUGH big idea in Eugene Schwartz’s classic book, Breakthrough Advertising. After you watch the video, make sure...
This could be painful… But if it is, it’s also a way past the pain. Out of the pain. And to writing much better — higher-converting sales copy. I want to tell you why most copywriters suck as writers. And it has everything to do with how we are taught in school —...
What I’m about to reveal to you might just blow your mind… In part, because it breaks nearly every rule you’ve been told about marketing yourself as a copywriter. I’m going to share with you something powerful. It’s a website template. A website template specifically...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
