I can be a nitpicky SOB… I was reviewing some copy late last week. And making edits. And there were a few issues that kept coming up. Even though the copy was fundamentally good, there were a few issues that kept bugging me. I edited them out. Then, I told the...
So, you want to get started as a copywriter for the health and supplements industry? The “How do I get started as a copywriter?” question is by far the most common question I get from readers. And at the risk of just providing the same answer over and over again, I am...
Here’s today’s Video Friday — on reinventing your business… Disruption. Reinvention. It’s all the rage. New businesses breaking the rules of their industry, and winning. But you don’t have to be in Silicon Valley — or even a tech company — for this to apply to your...
What’s more powerful than really great direct response copy? Is this a trick question? After all, I make a significant portion of my income from writing direct response copy for clients. And I know many of my readers make some or all of their income as copywriters —...
Just because you want to believe the best, doesn’t mean it’s true… Sometimes, I can be a stubborn optimist. Meaning, I see the best in people. Not even because it’s there. Or because it’s the whole truth. But because it’s what I’m looking for. And like all of us,...
It’s uncomfortable to know what actually works… Especially when it comes to productivity. Because it’s a mirror. A mirror that shows me that all those other times I wasn’t being productive, the problem was me. It’s a reminder that I CAN be really productive, in all...
So you want to connect with a new market — and NOT make a fool of yourself? You know it helps in selling to understand your market. To know their needs and wants. To understand their fears, frustrations, and failures. To see through their eyes the dreams, desires, and...
One of the most common questions I get, answered… You could have your first copywriting client within 7 days if you follow the advice in this video. Yours for bigger breakthroughs, Roy...
Here’s why to read this right now… Your prospects are as distracted now as they’ve ever been. We have digital ADHD. We have endless distractions fighting for our attention. We’ve got enough stimulation to drive our lizard brains wild — only a click away. Your next...
If you’re reading this, I’m sure you want to grow richer than you are today… We all do, right? Some of us want to get filthy rich… Others just want to stack enough cash and other resources to ensure a life of comfort and security… My guess is that if you’re an active...
Here’s a powerful article from the archives… I happened to be searching the Breakthrough Marketing Secrets site for something completely unrelated to this. When I came across this essay first published in 2016. And frankly, I thought it was so valuable it was worth...
I might lose a few readers with this one… I KNOW network marketing is popular. I also know it’s a kissing cousin of direct response — largely because both speak to the same human desires, and are both marketed as very similar business opportunities. But I have such a...
Here’s today’s Video Friday issue… Once you have the fundamentals down, there’s something else you should focus on… You don’t need to learn more about marketing funnels, offers, copy formulas, headline swipes, or any of that. Sure, that’s useful knowledge. But there’s...
It’s science fair time again… My kids’ school has an annual science fair, in the middle of winter. It’s required for 5th graders. Optional for everyone else. We’ve encouraged the kids to participate every year. And every year it’s gone really well. We typically try...
When you clean your desk, sometimes you find gold… … Which is why I’m sharing this ultra-simple 6-step selling formula with you today. I’ll admit, I have a tendency to gather stuff around me. While I have — at various times — been better or worse, my default seems...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
