Breakthrough Marketing Secrets
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Ticks & Leeches [RANT RE unethical coaching programs]

Ticks & Leeches [RANT RE unethical coaching programs]

I HATE when people sell coaching programs by pushing their students to go into debt… They promise to liberate you through their content… But the actual behavior of getting you to go into debt ENSLAVES YOU. I just had a call with someone who had been through this...
Sales follow-up — true story [high-ticket selling]

Sales follow-up — true story [high-ticket selling]

Here’s a surprisingly easy way to close high-ticket sales… Just…  Keep…  Following…  Up. Not like, “Are we there yet?!  Are we there yet?!  Are we there yet?!” But rather, like a freaking patient, calm, helpful human being… Someone who is there and ready to help. This...
ClickFunnels Sucks!  … Here’s why I use it anyways

ClickFunnels Sucks! … Here’s why I use it anyways

ClickFunnels can totally SUCK sometimes! … And I get really FRUSTRATED trying to get my marketing funnels built. But ultimately, I’m back to being a full-on ClickFunnels user… Even AFTER trying so many alternatives. Why the heck would I subject myself to that...
How to Write a Sales Letter, Start to Finish [12-step process]

How to Write a Sales Letter, Start to Finish [12-step process]

“How do you write a sales letter, start to finish?”   I’ve been asked a variation of this question, over and over again… And on one level, it’s a little tough to answer. Because it’s become so natural to me, it’s just, “I sit down, and do the next thing.” If I need...
You have 3 seconds to get my attention… [digital marketing]

You have 3 seconds to get my attention… [digital marketing]

I am your prospect, hitting your webpage for the first time… You have just 3 SECONDS to grab my attention… And hold it… To convince me to pay attention to what you have to say. Question is: Do you PASS or FAIL? And what is it that gets prospects to pay attention, so...
Copywriting as a Side Hustle? [to pay off debt]

Copywriting as a Side Hustle? [to pay off debt]

Do you want to try freelance copywriting in your spare time? Maybe you just want to get some experience… Maybe you want to put some extra money aside… Or maybe you, like the subscriber who asked today’s question, have some debt you need to pay off to start to enjoy...
Why Positive Thinking Doesn’t Work?

Why Positive Thinking Doesn’t Work?

If you struggle with goal-setting… If visualization and manifestation just aren’t coming true like you want them to… If you’ve tried positive thinking but just end up with negative results… It’s not your fault! I was just turned on to two decades’ worth of deep...

How to Find DIRECT RESPONSE Companies [copywriting clients]

They’ve been called “the best clients for copywriters…” Direct response marketers. Because direct response marketing is typically copy-centric… And they value copywriters who can actually generate results. Sometimes, these companies are well-known or pretty obvious....
This skill makes you a better LOVER… And MARKETER!

This skill makes you a better LOVER… And MARKETER!

This is going to sound a little crazy… But I was reading this article that promised how to be a better lover… Specifically, targeted at men (who yes, often suck at this skill)… And I agreed — YES, this skill is powerful in being a better lover… In fact, it can...
5 Tips to Write in Your Client’s Voice — for Copywriters

5 Tips to Write in Your Client’s Voice — for Copywriters

When you SUCCEED in writing in your clients voice, as a copywriter… You get the reaction, “That sounds like I wrote it, but better!” And that’s what you want. Because you want your copy to read like it was written by your client — it’s their stories, their words,...