When you SUCCEED in writing in your clients voice, as a copywriter…
You get the reaction, “That sounds like I wrote it, but better!”
And that’s what you want.
Because you want your copy to read like it was written by your client — it’s their stories, their words, their personality…
But you also need it to be BETTER marketing copy than they could write themselves.
More interesting to read — more compelling — and more effective at generating response!
How do you walk this line?
The answer is in today’s episode…
Yours for bigger breakthroughs,
— Episode Links —
— Get more from Roy —