Breakthrough Marketing Secrets
will soon be deleted from the internet.

After 10+ years, 2 million+ words of content, and 1,000+ videos, it’s time to move on.

For a full explanation and the ONLY way to follow Roy Furr’s work going forward, read this Substack post:

What?! Roy Furr has a Substack now?

The only 2 places to advertise online?

The only 2 places to advertise online?

Where do you advertise online? Substitute your clients for you if you’re a consultant/coach/copywriter. There was big news that came out earlier this week, that anybody spending even a dollar advertising online during 2017 should pay attention to. I’ll share the...
6 questions to consistently move creative projects forward…

6 questions to consistently move creative projects forward…

Sometimes, I totally suck… During almost every big creative project I do, I reach a point where the Resistance is super-high, and it’s hard for me to make progress on the work. If I don’t catch it, it’s easy to turn into a downward spiral. It starts with not making as...
Weekend Listening: Roy Furr on The Copywriter Club Podcast

Weekend Listening: Roy Furr on The Copywriter Club Podcast

Heya, it’s Friday afternoon and I’ve still got a lot going on, so I’m going to keep my writing part of this issue rather short… I’ve been interviewed on another podcast.  And I always like to share.  Because each interviewer comes at me with their own set of...
“All marketers are liars!”  (True or False?)

“All marketers are liars!” (True or False?)

It’s an age-old debate… It goes all the way back to the days of the snake oil salesmen…  And well before. There are so many variations on it.  The Used Care Salesman.  The “Internet Marketer.”  And so on, and so on… There’s a cultural narrative about sales people and...
Why product/feature comparison tables work so well…

Why product/feature comparison tables work so well…

I’ve been shopping for a lot of software lately, for the big changes coming in Breakthrough Marketing Secrets… And I almost always end up on the product and feature comparisons page, that looks a little something like this: Most services have it to compare their...
2 Types of Entrepreneurs, from Dan Sullivan

2 Types of Entrepreneurs, from Dan Sullivan

What if I could ask you one question…  And from your answer tell you if you’d build a business that would never scale, or one that grows to millions or even billions of dollars? Dan Sullivan was recently interviewed on Ari Meisel’s The Leverage Podcast (episode link)....
The Client-Getting Formula: DE + PP = UHVC

The Client-Getting Formula: DE + PP = UHVC

I believe this is going to be one of those foundational perception-shifting issues of Breakthrough Marketing Secrets… Ken McCarthy founded an entire 10-year run of his annual System Seminar on one simple formula.  Traffic + Conversion = Profits.  It changed the way...
What parts of your process have you documented?

What parts of your process have you documented?

I’ve been blown away by Leverage so far… That’s the new “assistant” service I’m trying.  Not so much an assistant service, as a connection to service providers to accomplish almost any task, as well as support in getting the most out of having this access. I actually...