Most people have no clue how much chatter and distraction really goes on in their minds… I’d started studying meditation around the year 2001 or 2002. It was when I first discovered the fields of human potential and transpersonal psychology. When I studied mysticism...
I’ve struggled on my latest client project… It’s actually a little behind where I wanted it to be at this point — I initially planned to complete it a couple weeks ago. But I was missing the mark by just a couple degrees, and so I’ve had multiple rounds of rewrites,...
What does money mean to you? This sounds like a simple question, on the surface. But I’ve spent at least the last decade passively observing how different people think about money. And in the last few years, I’ve paid attention a lot more actively. Especially as...
As marketers, there are many games we play with price… Especially in fields like publishing, where the real cost of delivering our products can be pennies on the dollar compared to the retail price of what we’re selling. This leads to a conundrum. Because we can offer...
We’re back with another Mailbox Monday! To have your question answered in this column next Monday, email me at [email protected]. Today’s question is all about copywriting royalties… Next month I’ve been asked to do a private presentation for a mastermind group of...
In the last 100 years or so — especially with the rise of the knowledge worker — the time management industry has exploded… Think about it this way. When we were all factory line workers (or agrarian workers before that), we didn’t really have to manage time. On the...
My inner writer/research geek just went nuts… I logged into Feedly this morning and discovered a new feature. Now, I’d consider myself a wannabe user of Feedly. That is, I’ve loaded it with all the important feeds I’d love to be tracking. And I “wannabe” opening it...
I’ve written before about the “Find Yourself Here” template for creating marketing pieces… And recently I’ve seen a couple examples, that I think are particularly good and interesting. First, a quick reminder/crash course on what this is and how to use it. Then, the...
What makes Richard Branson so successful at creating companies that dominate dozens of different niches? I recently heard his answer to the question. Someone had asked him how he was able to create so many successful companies, in so many unrelated fields. The crux...
It’s the return of Mailbox Monday! I hadn’t been getting a lot of questions by email recently. And so I let Mailbox Monday quietly slip into the “not active” column. That’s fine. I can fill five days a week with breakthrough content without a question to answer....
If you’re not living under a rock, you know our world is changing at an incredibly rapid pace… Things will become possible within the next few months that as of 12 months ago, we thought were years away. Artificial intelligence and other technologies are advancing...
Your entire life will be made better if you truly understand how to get people to do what you want them to do… If you run a business, you only get new customers in through the door if you’re able to figure out how to get them to buy… And you only get employees lined...
I’ve been in the copywriting game for about a dozen years now… I’ve been a marketing employee who does copywriting. I’ve been a freelance copywriter. I’ve been a copy chief and supervisor — recruiting, hiring, and firing copywriters. I’ve written about and taught...
Most people who are actively shopping for what you offer will buy it within a couple months to a couple years — the question is, will they buy it from YOU? I don’t have the research at hand, but I recall a study done on people who attended local home and garden shows....
Outsourcing is a pain in the butt! That is, if you do it wrong, it can be a real big pain. If you do it right, it can actually be a really fast and effective way to get things done. Let’s face it — we all only have 24 hours in our day. And preferably we’re NOT...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
