There are a few mistakes that absolutely KILL your chances of getting copywriting clients… In today’s episode, I share at least two big examples. Plus, I go into a ton more detail on lessons learned from others making these mistakes… So even if your first reaction is…...
If you want to learn copywriting, you can’t just consume, consume, consume… YES, it’s important to listen to my daily episodes. To read books. To go through courses. (You absolutely should be doing that, if you’re serious about growing.) BUT, it’s not enough. What...
Today’s episode goes DEEP into storytelling and story SELLING that speaks to the subconscious mind… It’s been a while, so this is both a primer on story selling (and why just being a good storyteller isn’t enough)… And a lesson in a brand new storytelling...
Do you know the #1 rule of email copywriting? Most of the gurus you follow break this rule — IF you’re reading their emails written for copywriters. But stick them on a client project, and they’ll follow this rule every time. Because if you want to write good,...
Okay, so direct mail automation is crazy-cool technology… It used to be that if you wanted to send direct mail, you’d have to either seal and stamp everything yourself (a HUGE time-suck)… Or you’d have to send thousands of pieces of mail at a time, MINIMUM....
GREAT copy is often CRANKED OUT in a state of flow… Marty Edelston, founder of the $150-million+ Boardroom, Inc., said that he knew copy was good if it made him VIBRATE. And if you want your copy to make your reader vibrate, you can’t overthink it, overanalyze it…...
Vacations are AWESOME but coming back to work can be HARD… I’ve had more than one vacation that has given me “Vacation Brain Syndrome” in trying to get back to work, get motivated, and get focused. In some cases, it’s been days or weeks before I could get on top of my...
Breakthrough Marketing Secrets is going on Summer Holiday, and will be back July 12th… I’m using this episode to announce that… Plus to talk about entrepreneurial freedom… Especially the freedom of TIME, that we say we want but often as entrepreneurs don’t create for...
Your business can’t grow bigger than your leadership allows… This is an eternal truth of business. Your capacity as a leader is the biggest limiting factor on your business’s growth. And until you grow your leadership, your business will be forever constrained. Think...
Human nature is weird… Because what we WANT to be true about ourselves and other humans is often not what actually IS true. Today’s episode shares one of those lessons. One of the core, most important psychology lessons for selling and persuasion, including marketing....
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
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