Breakthrough Marketing Secrets
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Putting yourself in the customer’s shoes…

Putting yourself in the customer’s shoes…

One time I created a webinar campaign for a client that had at least 28 separate “moving pieces” of copy… Emails, landing pages, order forms, etc., etc. The campaign ended up generating over half a million dollars within a couple weeks, and getting thousands of new...
2 things that will instantly improve your copywriting…

2 things that will instantly improve your copywriting…

I recently had a conversation with a copywriter who is in a situation similar to where I was a little before starting my freelance career… They had a ton of writing experience — outside of direct response copywriting.  They’d studied a bunch of the greats.  And they...
What moves your soul?  (The path through passion to profit)

What moves your soul? (The path through passion to profit)

I’ve had a lot of conversations around this recently… I even got an email last night, from one of my longest-term business mentors, who recommended I write about this in a daily essay (after reading yesterday’s). So today, I want to talk about it… Passion.  Drive. ...
Want people to pay attention to you?  Be f*ing interesting!

Want people to pay attention to you? Be f*ing interesting!

This essay is inspired by an email I got last night from Jay Abraham… A quote, from Jay: “BUT I DO NOT BELIEVE TRULY GREAT MARKETING OR STRATEGY IS POSSIBLE FROM SOMEONE – UNTIL (AND UNLESS) THAT PERSON EXPLORES THINGS LIKE HUMAN NATURE… HUMANITY… HUMILITY… VALUE...
The best way to get fast cash flow for your business….

The best way to get fast cash flow for your business….

What business doesn’t benefit from a quick way to get some cash flow? Today, I want to share the easiest way to get cash flow for your business.  And, this is something you can implement rather quickly. But first: a warning. This will NOT work if you don’t already...
10-minute trick makes you instantly more productive…

10-minute trick makes you instantly more productive…

I’m guessing you currently have a task on your to-do list that you haven’t been getting done as fast as you need to… It’s not a criticism.  We all have it.  In fact, my to-do list has more than one of them on it right now! Anybody with ambition and who is doing a lot...
One persuasive sentence to rule them all, from Blair Warren

One persuasive sentence to rule them all, from Blair Warren

Do you want the ultimate secret to persuasion, in just 27 words? It’s Monday, which means it’s time for me to open the old inbox, and answer your most pressing questions. Today, a question from a network marketer who may get a little more than he bargained for. But,...