One of the earliest things you learn as a copywriter is to tell the prospect everything they get, all the features, all the ways they benefit, what a product is, and so on… In general, when it comes time to sell a product, you want your prospect to be well-educated...
In the very first issue of Breakthrough Marketing Secrets, I talked about good versus evil in marketing… It was based on a conversation I once had with Ken McCarthy — the original internet marketing “guru” and one of the Titans at Brian Kurtz’s Titans of Direct...
It’s easy clickbait to promise to reveal the most powerful word in advertising… And so you’ll find a whole variety of articles out there (including some written by yours truly) that talk about the variety of words that may fit the bill. FREE is almost always on the...
It’s easy in life to accept the mediocre middle. We’re taught from a young age that it’s all that’s REALLY expected of us. While it’s great if you get a 4.0 GPA in school, you don’t need to. You certainly don’t need to if you want to graduate. And you don’t even...
This idea is stolen from a reader — Jeff Moore… Jeff runs International Pacific Seafoods (B2B), and Wild Things Seafood (consumer). He’s been featured on I Love Marketing, and Entrepreneur on Fire. He’s personal friends with a who’s who of the top business and...
If you’ve followed me for any length of time, you know I’m all about optimizing my work and productivity… And in that regard, I’m always on the lookout for new tools that help with this. Now, I don’t like new tools for the sake of getting new tools. And I’m pretty...
It’s very easy to get caught up in our day to day… Current projects. Current deadlines. Current responsibilities. Current fires that must be doused. Current needs that have to be fulfilled. This creates reactivity. A reactive life. A reactive business. We’re...
Have you ever felt off and you’re not quite sure why? You’re sitting at your desk, and you know exactly what you should do. You may even have your task list sitting right in front of you. But you can’t get started — or, if you’ve started, it feels like you’re wading...
First point of business: your questions… I opened up my virtual mailbox today for another Mailbox Mondays issue, and a cricket jumped out! This is an oddity, as ever since I started Breakthrough Marketing Secrets I’ve had an almost endless stream of reader questions....
Today I want to do something a little different… In the last couple years of writing Breakthrough Marketing Secrets, I’ve often wondered exactly how to keep delivering you top-quality content every single day. And frankly, some days it’s a bit tough to crank out yet...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
