I recently got turned onto an older but no-less-important book by an ex-Harvard professor… The book? Managing the Professional Service Firm, by David Maister. I know, I know. The title is a total snooze. But I’ll tell you what: I’m only a couple chapters in so far,...
So — you wanna sell but you don’t want to feel like a slime ball? I really think that’s at the heart of today’s question. But we’ll get to that in a moment. First, our obligatory reminder… That — today being Monday, and this being Breakthrough Marketing Secrets — this...
Today, I am thankful for YOU… It’s not just because it’s Thanksgiving though. In fact, last night I had my son at his piano lesson. It’s a group lesson. And the teacher did a little exercise. It involved asking everyone what they were thankful for — and playing...
You cannot create desire, only channel it… Chapter 1 of Breakthrough Advertising by Eugene Schwartz starts… “Let’s get right down to the heart of the matter. The power, the force, the overwhelming urge to own that makes advertising work, comes from the market itself,...
This one might get me in trouble… I have a paying BTMSinsiders member who asked me a question about how to go from zero experience to making $5,000 per month in less than 60 days… Using only the training I offer in the member’s area. For those of you who’ve been...
Today’s video is a quick tip on how to learn as much as 2.5X faster. Here’s your Video Friday issue of Breakthrough Marketing Secrets… Yours for bigger breakthroughs, Roy Furr PS: Here are the links related to this video: Get the Video Speed Controller Google Chrome...
Spend enough time around the world’s greatest copywriters, and you’ll discover things that might frighten you… Okay, I’m already regretting writing this issue. And I’m only three sentences in. But I also think it’s a completely fair and accurate look at what the...
It was the day I realized I could practically make money appear out of thin air… I still remember the call. It was from Katie Yeakle, at AWAI. “Roy,” she told me, “your new promotion is doing really well. In fact, it’s doing so well,...
I got this question from a reader, and even though yesterday was Mailbox Monday, I’m in the mood to answer it today… Sometimes, I do that. My essays, my rules! The question, in short, was, “Is catalog copywriting still a viable niche?” My...
My Vulnerable Video Friday generated a bit of buzz… I shared how I’d lost a lot of momentum last week. And specifically how much my systems have helped me get back on track. Here’s the video if you missed it. Today, I want to continue that conversation, specifically...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
