One of the deepest levels of motivation is good versus evil… If you’re looking to move someone to your cause, your mission, your purpose, your product or service, this is the most powerful thing you can have on your side. Because if you can help someone fight their...
Let’s get really tactical, and talk about guarantees… I seldom focus on really granular, tactical elements of copywriting here. Mostly because tactics will always take a back seat to the more powerful principles and strategies I prefer to write about. But if you like...
So… You’ve picked a niche — but is it any good, and if so, how do you find the clients in it? It’s Monday… Which means I’m digging in my Mailbox, to answer YOUR questions. Today’s question is from a new copywriter… Looking to get started… Who wants to know if...
Alright, Roy’s off his rocker! I took on the title, at one point, as “the world’s youngest direct response curmudgeon.” Part of how I was able to rise so far, so fast in the copywriting world was because I became a huge advocate of direct response marketing. And, in...
I was just listening to a presentation from Ryan Deiss, and a throwaway comment jumped out at me… I’d never heard this spoken about in quite this way before. And I knew it was powerful. So I scribbled down his list, and thought I’d share it with my own insights and...
Don’t say I didn’t warn you… For a long time now, I’ve been pounding the pulpit about how if you focus on TACTICS, you’re going to have trouble with your marketing. That is, you hear someone tests a bright gold button and it works, so you test a bright gold button. ...
I’ve been diving deep into paid advertising recently… In fact, you may have noticed me following you around the Internet. I know, it sounds kinda creepy. And, it is. But as marketers, you have to understand what is going on. And, importantly, how to use it....
I have a love/hate relationship with selling subscriptions… I’ve been in the subscription business, in one form or another, since 2005. There’s nothing like it for the recurring revenue and predictability it provides. But, subscriptions can be really hard to sell…...
For today’s Video Friday, I’m sharing an interview recorded last fall, with a copywriter who figured out a shortcut into the financial copywriting big leagues… A couple years back, Jake Hoffberg made a couple decisions… He wanted to write direct response copy for the...
Take a look at this picture… You don’t even have to look closely. If you’re familiar with what they are, it should be pretty obvious… This is a picture of two mind maps, printed out. They’re not mine. Well, not 100%, at least. They’re my sons’. I did the typing,...
"The World's Best Copywriter," Gary Bencivenga, taught me one secret that changed my life completely. It's the easiest way to become "untouchable" in your field. Watch this 4:17 video now to learn the secret.
What Is Breakthrough Marketing Secrets?
Breakthrough Marketing Secrets is a DAILY email and blog post from direct response marketing consultant and copywriter Roy Furr.
In his first decade as a direct marketer, he's risen to the top of the industry, and helped his clients generate millions of dollars in real sales results.
He's also worked directly with, mentored under, and discovered the secrets of some of the world's top response-driven marketers.
Now he's pulling back the curtains to reveal the inner workings of the world's most successful direct marketers...
![8 great battles in the war between good and evil [copywriting/selling]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2018/03/yNlTCN9-good-vs-evil-wallpaper-300x169.jpg)
![Branding is the new Direct Response [video]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2018/03/2018-03-09-video-screenshot-480x273.jpg)
![Uh oh – direct response is dead [new research]](https://www.breakthroughmarketingsecrets.com/wp-content/uploads/2018/03/grim-reaper-2974959_1920-300x200.jpg)
